The Marketing Eggspert Blog ⋆ Egg Marketing

‘What the Coronavirus Crisis Has Taught Me About My Business’: 4 Entrepreneurs Weigh In

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Originally published on AllBusiness. In the stages of grief we are experiencing from the coronavirus crisis, we’ve moved past denial. We’re now keenly aware of how real this pandemic is, and that it will continue to impact every one of…

Features vs. Benefits: Striking the Right Mix in your Marketing Messaging

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Striking the balance with the right mix in your marketing message is integral to attracting clientele and achieving sales. Compelling copy is essential to truly engage your prospective and existing clients and targeting your language to suit the audience is…

How to Perform a Content Marketing Analysis

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Recently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for…

5 Lessons Small Business Owners Should Learn From the Pandemic

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This was originally published on AllBusiness. If you’re like me, you’re a bit stupefied at how the world has completely changed in a few short weeks. And you dread what it’s going to look like once the threat of the…

How to Create a Successful Content Marketing Funnel

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Think about your online buying behavior. Do you buy from the first website that you stumble upon? Or, do you like to first educate yourself by reading a couple of articles? I’m pretty sure you fall into the second category.…

Do Not Pause Your Digital Marketing During COVID-19: Accelerate it Instead

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To say that the COVID-19 pandemic has thrown a wrench in the works is putting it mildly. Lives, economies of nations, and businesses are in virtual shambles. Given that the lockdown has brought manufacturing, logistics, and marketing activities to a…

Will Your Small Business Be Ready If a Recession Hits? 5 Ways to Prepare Now

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This was originally written and published for AllBusiness. Headlines are bleak right now. The spread of the coronavirus has people in panic mode, and that is impacting small businesses. It seems entirely possible that we will soon be in the…

New Technologies for Advanced Content Marketing

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Today’s consumers walk around with a million ads in their pockets. A recent study found that they see over 5,000 advertisements each day. The average person doesn’t notice most of the ads they encounter: they can’t. If they did, they’d…

Dory the Fish’s Advice During COVID-19: Just Keep Swimming

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It’s insane how quickly we’ve all adjusted to the new COVID-19 norm that has us staying home, wearing masks in public, and, for those folks who formerly worked in offices, working remotely. There’s no telling how long this new way…

5 Dangers to Avoid When Hiring a Freelance Writer

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A good freelance writer for your business is as important as your bookkeeper, your publicity person, or the exterminator who comes in once a quarter to kill all the ants. Sure, you could probably do the job you hire them…

How To Get More Feedback On Content Quality for SaaS Companies

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The quality of your website content has a significant impact on the success of your business. For one, it gives visitors a quick impression of your company’s excellence. Content quality also defines how easy it is for customers to find…

5 Reasons to Love Micropreneurs—The Best Small Business Owner Traits

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Originally published on AllBusiness. Even though I’ve taken a full-time role writing content for a fintech company, I’m still running my content agency part-time. I will always be an entrepreneur at heart—nay, a micropreneur, which I’ve written about many times. A micropreneur (or…