Increase Leads With Webinars

7 Ways to Increase Leads with Webinars

In today’s competitive business world, several digital marketing trends are being implemented to generate new leads. However, many of them have a lengthy process and require constant follow up with cold leads, leading to low conversion rates and substantial waste…
Entrepreneur Energy

What Kind of Entrepreneur Energy Are You Bringing?

You might not put much thought into the energy you bring to your business, but it’s worth reflecting on. Your entrepreneur energy—how you feel about your business and your customers, and how you express that energy into the world—has a…
Entrepreneur Edge

The Entrepreneur Edge: Learn from People Who are Smarter Than You

I’m one of those know-it-all people you love to hate. I’ve felt (up until recently) that there was little I needed to learn in the world of content marketing. After all, I’ve been in the industry for 15 years! But I’ve learned to set my ego aside in this matter, and as a result, I feel like I’ve achieved what I’d like to call the entrepreneur edge.

What’s the secret?

9 Instagram Marketing Features That Will Help Marketers Ace the Content Game This Year

Instagram is always adding new features, trying and testing algorithms, and keeping marketers on their toes. Because of the constant algorithm change, it becomes quite daunting for marketers to align their brands with its dynamic features.

In recent times, the social media giant has rolled out quite a few new features; marketers brace yourselves! Right from enabling people to create face filters to tagging a brand’s product on their post, Instagram is becoming a force to reckon with.

Here is a consolidated list of Instagram marketing features that will help you become a better marketer.

1. Hashtag Insights

Instagram has recently introduced a feature known as hashtag insights where you can check the number of impressions you’re getting organically. It will be a boon for brands in understanding their preferences, especially those who aggressively market on Instagram. It will also help brands in understanding which hashtags work for them and which don’t.

New Year's Business Resolutions

My New Year’s Business Resolutions for 2020

I know there are people who detest resolutions because they think they’re unattainable and pointless, but I’ve been creating New Year’s business resolutions and personal ones for so long, they’ve become a habit. No, I don’t always achieve them, but setting them for the coming year helps me align my mind with where I want to go.