The Marketing Eggspert Blog

What Small Businesses Can Do to Combat Fake News

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The fake news phenomenon has taken on an unprecedented role in today’s society. We often hear the phrase thrown around amongst our politicians, on our news outlets, and occasionally from our next-door neighbor. But what exactly is fake news?  To…

6 Ways to Use Customer Support to Increase Sales

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Customer support goes far beyond responding to customer questions. When strategized well, it will boost customer satisfaction, retain customers, and encourage brand advocacy. Above all, it can be a powerful sales tool. Here is how to use customer service to…

How to Measure Customer Churn and Prevent It

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Convincing a customer to purchase or sign up for your product is one thing, but making them stay loyal and continually use or depend on it is another. This is why customer retention requires a strategy that will make customers…

Life After Coronavirus: Why We Should Never Go Back to Business as Usual

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This was originally published on AllBusiness. You keep hearing people talk, during these strange COVID-19 times, about the “new normal” or wanting to get back to “business as usual.” I get that we crave any semblance of normalcy and that…

Great Tips to Boost Your Instagram Sales Funnel

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Business or lead generation is not limited to the search engines only. Social media platforms are also the most reliable channels to drive significant business. Instagram is one of the popular social media platforms and has better engagement than any…

6 Kinds of Content That’ll Help You If You are a Marketer

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How can you create content with the most ease and efficiency? As a marketer, you are always challenging yourself to come up with new ideas and new ways of imparting information about your business. You may even want to experiment…

3 of the Best Ways to Build a Solid Content Strategy to Improve SEO

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If I told you that a solid content strategy could help you be more visible in search engine results, you wouldn’t be surprised. But how many of you can craft a content strategy that truly complements SEO? If you think…

How Small Businesses are Shifting to Coronavirus Marketing

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The emergence of the novel coronavirus came as a blow to many businesses. In many cases, small businesses were the most affected as they did not have the structure or resources to comfortably handle the pandemic. However, some adaptable entrepreneurs…

Fellow Female Entrepreneurs: It’s Partly Our Own Fault That Male Entrepreneurs Earn More

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This was originally written for AllBusiness. We hear a lot in the media about the wage gap female employees experience in the workplace, but something that didn’t occur to me was that there is a similar divide for female entrepreneurs. If…

Managing Public Relations and the Media

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As the business world continues to recover from the threat of COVID-19, the public relations field is increasingly in the spotlight. Major companies including Amazon are finding themselves embroiled in a sort of PR battle, where profits, public health, and…

‘What the Coronavirus Crisis Has Taught Me About My Business’: 4 Entrepreneurs Weigh In

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Originally published on AllBusiness. In the stages of grief we are experiencing from the coronavirus crisis, we’ve moved past denial. We’re now keenly aware of how real this pandemic is, and that it will continue to impact every one of…

Features vs. Benefits: Striking the Right Mix in your Marketing Messaging

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Striking the balance with the right mix in your marketing message is integral to attracting clientele and achieving sales. Compelling copy is essential to truly engage your prospective and existing clients and targeting your language to suit the audience is…