The Marketing Eggspert Blog ⋆ Egg Marketing

6 Kinds of Content That’ll Help You If You are a Marketer

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How can you create content with the most ease and efficiency? As a marketer, you are always challenging yourself to come up with new ideas and new ways of imparting information about your business. You may even want to experiment…

3 of the Best Ways to Build a Solid Content Strategy to Improve SEO

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If I told you that a solid content strategy could help you be more visible in search engine results, you wouldn’t be surprised. But how many of you can craft a content strategy that truly complements SEO? If you think…

How Small Businesses are Shifting to Coronavirus Marketing

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The emergence of the novel coronavirus came as a blow to many businesses. In many cases, small businesses were the most affected as they did not have the structure or resources to comfortably handle the pandemic. However, some adaptable entrepreneurs…

Fellow Female Entrepreneurs: It’s Partly Our Own Fault That Male Entrepreneurs Earn More

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This was originally written for AllBusiness. We hear a lot in the media about the wage gap female employees experience in the workplace, but something that didn’t occur to me was that there is a similar divide for female entrepreneurs. If…

Managing Public Relations and the Media

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As the business world continues to recover from the threat of COVID-19, the public relations field is increasingly in the spotlight. Major companies including Amazon are finding themselves embroiled in a sort of PR battle, where profits, public health, and…

‘What the Coronavirus Crisis Has Taught Me About My Business’: 4 Entrepreneurs Weigh In

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Originally published on AllBusiness. In the stages of grief we are experiencing from the coronavirus crisis, we’ve moved past denial. We’re now keenly aware of how real this pandemic is, and that it will continue to impact every one of…

Features vs. Benefits: Striking the Right Mix in your Marketing Messaging

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Striking the balance with the right mix in your marketing message is integral to attracting clientele and achieving sales. Compelling copy is essential to truly engage your prospective and existing clients and targeting your language to suit the audience is…

How to Perform a Content Marketing Analysis

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Recently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for…

5 Lessons Small Business Owners Should Learn From the Pandemic

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This was originally published on AllBusiness. If you’re like me, you’re a bit stupefied at how the world has completely changed in a few short weeks. And you dread what it’s going to look like once the threat of the…

How to Create a Successful Content Marketing Funnel

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Think about your online buying behavior. Do you buy from the first website that you stumble upon? Or, do you like to first educate yourself by reading a couple of articles? I’m pretty sure you fall into the second category.…

Do Not Pause Your Digital Marketing During COVID-19: Accelerate it Instead

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To say that the COVID-19 pandemic has thrown a wrench in the works is putting it mildly. Lives, economies of nations, and businesses are in virtual shambles. Given that the lockdown has brought manufacturing, logistics, and marketing activities to a…

Will Your Small Business Be Ready If a Recession Hits? 5 Ways to Prepare Now

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This was originally written and published for AllBusiness. Headlines are bleak right now. The spread of the coronavirus has people in panic mode, and that is impacting small businesses. It seems entirely possible that we will soon be in the…