In these times, more and more consumers are performing video search, and YouTube is generally considered to be the world’s second biggest search engine. Hence, for any brand looking to ensure relevance and longevity, online video content is a must. In fact, it should be an absolutely integral part of any good overall marketing strategy.
However, despite all this, a surprisingly low proportion of businesses have video content available. But there are no two ways about it; a video marketing strategy will give you the edge you have been looking to have for your business.
This week’s Marketing Eggspert Round-Up focusses on Video Marketing. There are a lot of articles out there and we’ve picked some of the best:- ideas to get started, Video Marketing 101, optimising your video for search engines, YouTube ideas, an ultimate guide, help for SME’s using Video Marketing and more.
While producing quality video content may seem too complex for smaller businesses, you don’t need an in-house video production crew to create audio-visual content worth sharing. In 2017, all you’ll really need is a smartphone and maybe an affordable tripod from Amazon. As for getting eyes on your videos, there are several different ways to promote them across the web. One of the best ways is optimizing your videos for search engines like Google.
Follow these ten tips to make it possible for your targeted audience to find your videos on search engines.
Not too long ago, every serious blog owner and business saw the need to embed a video on their blog post. If not to increase readership and conversions, it’s about making one look approachable and professional.
Simplified video-making software has turned things around, making this process a lot easier than before. But here’s a disturbing fact: Research has shown that the majority of readers respond more to videos than they do to still text and images. And this means that the video you embed on your blog for the world out there to see matters a lot more than the content and images on your blog.
A simple video mistake could impair the success of your blog post. Well, if it already did, that’s unfortunate, and even if it hasn’t, you will not want to miss knowing the common mistakes most blog owners make when using video on their blog.
Move aside long-form blog posts…video is here and it’s dominating. It’s easy to underestimate the power of video…but you shouldn’t.
A mix of short and long-form blog posts has been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.
Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.
Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it to leverage the power of video.
Over a decade ago, companies began to explore a novel concept called blogging. Early adopters and subject matter experts began writing their thoughts and addressing issues to be posted on their company sites.
They surely didn’t know it then, but this was an early indication of a game changing evolution in the way companies connected with their audience.
Around the same time, a fledgling online company called Google was starting to find it’s footing and take control of the search engine market. As more and more users regularly used the internet, they began to depend on search engines to help them find answers to their questions.
This is why today we so often “Google it” when we have a problem that we are trying to solve. Those searches usually bring us to just the right blog post that was designed to appeal to someone like us.