The Marketing Eggspert Blog

3 Ways to Be More Authentic (and Successful) in Your Business

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This was originally published on AllBusiness. There’s something to be said about authenticity in business. Vulnerability. Imperfection. It allows us to show up as ourselves, not the cardboard cutouts we think others want to do business with. The result? A…

What 15 Years of Being an Entrepreneur Has Taught Me

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Egg Marketing’s 15th birthday slipped right past me in June. Today is my son’s 17th birthday, which reminded me. I look back on that year in awe: I had two babies, one in diapers and one online. It was a…

Why Businesses Should Utilize Native Advertising on Instagram

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Social media is the future of digital commerce. A whopping 79% of users have discovered new products through platforms like Instagram, and the number of unique users on social networks continues to climb. This makes social channels a prime target…

How to Take a Vacation From Your Business Without Worry

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This was originally published on AllBusiness. If I had a quarter for every time I’ve heard a small business owner say, “I’d love to take a vacation, but I just can’t leave the business,” I’d be able to fully fund…

Content Strategies for When the Well Runs Dry 

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Great content marketers make their jobs look easy.  From understanding their target audience’s content needs to creating content strategies and the actual content to getting it in front of customers in the right way at the right time, these talented…

How to Use Thought Leadership Content to Grow Your Business

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This was originally published on AllBusiness. If you own your own business, you know you’re a smart cookie. No matter how long you’ve been running your business, you’ve surely gleaned knowledge about your industry that others can benefit from. This…

How to Professionally and Mindfully Fire a Problem Client

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This was originally published on AllBusiness. When you’re a micropreneur like I am, you have no buffer between you and the client. If you have a client who is … let’s say, challenging, you can’t pawn them off on a junior staffer.…

How To Build A Lead Magnet With A Powerful Pull

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Let’s talk about magnets. But not the ones you might have glued to your fridge or sitting in your stereo speakers. We’re talking about lead magnets. And while they’re not magnetic in the physical sense, the right one can have…

SEO for B2B: 7 Reasons You Can’t Avoid It

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Search engine optimization for B2B happens to be a little different from the way it’s done for most B2C websites. For one thing, we’re looking at a completely different kind of demographic. Your average target customer is not a dad…

How to Develop an Instagram Marketing Strategy for Your Ecommerce Website

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Developing an Instagram marketing strategy for your ecommerce website may seem daunting. However, all you need to create a solid strategy is to keep your business goals and target audience in mind and follow the right process. In this post,…

Instagram vs. Reality: How to Deliver a Product That Matches Client Expectations

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Selling online is an opportunity for you to minimize costs, expand quickly, and literally make money in your sleep. And when you’re ready to dive into the world of ecommerce, Instagram can be a big part of your success —…

The Importance of Choosing the Right Domain Name for Your Business

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Once you decide to start your own business, you realize that this single decision calls for making a whole slew of other, closely-related decisions, as well. Even as an expert in your field of work, you cannot merely set out…