Nurturing relationships with customers is a fundamental part of any business. Regardless of field or domain, retention is the secret ingredient to boosting leads and keeping your business on the floating line. Social media can be your best ally for…
I will argue that press releases are an essential part of a good marketing and public relations strategy. But it occurred to me: what do journalists and reporters think of them? Are they accomplishing what we want them to (getting…
Great content marketers make their jobs look easy. From understanding their target audience’s content needs to creating content strategies and the actual content to getting it in front of customers in the right way at the right time, these talented…
If you own your own business, you know you’re a smart cookie. No matter how long you’ve been running your business, you’ve surely gleaned knowledge about your industry that others can benefit from. This knowledge is gold in terms of…
The reign of social media brought with it the indispensable use of hashtags. It is one thing to inject hashtags into one’s personal posts to make them stand out and be easy to find. Using hashtags to drive in leads,…
Now that we’ve officially crossed the threshold of Thanksgiving, it’s officially time to panic. Christmas is just right around the corner! The end of the year tends to be chaotic as businesses try to wrap up their activities for the…
Digital marketing remains on every business owner’s mind as a new year slowly unfolds. But with so many different tactics to choose from, it can be rather difficult to know what might work and what might turn out to be…
If you’re a business, you want more leads, right? And you’re almost certainly using your website to drive lead generation, right? (If not – you really should be…) So how can you utilize the free Google Analytics data that is…
Setting up your own online business is easy, and profiting from it is not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your…
I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with bigger brands. This surprised me initially.…