Content Strategies for When the Well Runs Dry 

Great content marketers make their jobs look easy.  From understanding their target audience’s content needs to creating content strategies and the actual content to getting it in front of customers in the right way at the right time, these talented…

How To Build A Lead Magnet With A Powerful Pull

Let’s talk about magnets. But not the ones you might have glued to your fridge or sitting in your stereo speakers. We’re talking about lead magnets. And while they’re not magnetic in the physical sense, the right one can have…

SEO for B2B: 7 Reasons You Can’t Avoid It

Search engine optimization for B2B happens to be a little different from the way it’s done for most B2C websites. For one thing, we’re looking at a completely different kind of demographic. Your average target customer is not a dad…

7 Secrets to Keeping Your Service Business Clients for Life

This was originally published on AllBusiness. We’ve all heard it before: It’s cheaper to retain an existing client than it is to acquire a new one. That’s especially true for service businesses, whether that’s accounting, graphic design, or marketing. Existing clients already…

5 Great Tools to Improve Your Business Knowledge

This was originally published on AllBusiness. Knowledge is power, as we all well know. And yet, for many entrepreneurs, once we initially figure out how to run our businesses, we don’t reinvest time and energy into knowledge to keep moving forward.…

6 Reasons Why Your Content Isn’t Ranking Well

Some companies still firmly believe that ranking higher will become easier as soon as they start spewing out more content than they normally do. Although quantity does matter when it comes to ranking and using content for SEO, quality and…