How Digital Marketing Affects E-Commerce Growth

Digital marketing is a field of study that continues to expand and evolve over time. Just as some practices begin to become widely accepted, new pathways are established to potentially expand e-commerce growth. Digital marketing encompasses the same goals as…

5 Benefits of Outsourcing Your Content Development

This was originally published on AllBusiness. I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with…

How to Measure Client Satisfaction

Unhappy customers cost your business a lot. According to some recent studies, 80% of customers stop buying from a company after just one negative service experience. Moreover, most of them won’t tell you what was wrong. Instead, 91% of them…

6 of the Most Important Steps for Content Syndication

Content syndication is one of the best content marketing hacks to get more traffic and visibility for your blog. What is content syndication? It’s when you republish your blog posts on reputable websites to win new audiences.  These websites allow…

What Small Businesses Can Do to Combat Fake News

The fake news phenomenon has taken on an unprecedented role in today’s society. We often hear the phrase thrown around amongst our politicians, on our news outlets, and occasionally from our next-door neighbor. But what exactly is fake news?  To…

6 Ways to Use Customer Support to Increase Sales

Customer support goes far beyond responding to customer questions. When strategized well, it will boost customer satisfaction, retain customers, and encourage brand advocacy. Above all, it can be a powerful sales tool. Here is how to use customer service to…