In a previous Networking Article, I discussed networking as a marketing strategy. In this article, I will be following up on some of those ideas.
If you’re not getting the results you want with the typical marketing and advertising channels, here’s another idea that can generate a lot of business for you: networking.
Networking involves regularly attending meetings or events with other business people, with the intent to connect with a group of like-minded individuals. You may find that you need services or products that these people can provide, but your ultimate goal is to find potential customers.
Dive Into Network Marketing
First, do your research. There are likely numerous groups that meet in your area and each may have a slightly different focus. Some meet weekly, but most meet monthly. Some networking groups cater to either men or women, while others include both sexes. Find one you’re interested in, and attend a meeting. Be sure to bring business cards, samples of product or services if you’re able, and a notepad to take notes.
Get the business card of everyone you talk to, whether they seem like a future client or not. Sometimes networking relationships take a while to cultivate, and while someone you meet may not need your services that day, they very well may call you down the road.