As a business owner, you’ve probably got your hands full with day to day problems. We get it. Sales have to be closed, expenses need to be paid, you have to lay down the law to ensure everyone’s doing the best they can – it can get overwhelming!
Whatever your situation – you shouldn’t let up on blogging because it can be a game changer. After all, an optimized, engaging, and well-planned blog can yield great results for your business.
If done correctly, blogging can be the most effective marketing tool for your business. Keep reading to find out how blogging can take your marketing efforts to the next level.
1. Blogging Helps You Get Discovered
For a large number of people, Google is the first and last source of information about everything. This gives websites that appear in Google search results a lot more exposure than ones that do not show up in search results.
Regularly blogging helps you rank on Google, but achieving and maintaining a great search engine ranking is difficult.
Think of it as a competition in which millions of people are fighting for a few spots. 10 to be precise – that’s the magic number because it lands you on Google’s first page. The higher you rank in search results, the more exposure and traffic you will receive.
Attaining a high ranking on Google requires one to be well-versed in SEO tactics and you’ve got to be consistent in the effort you put in. That’s why many businesses choose to hire a professional team for SEO.
Blogging is considered as one of the best ways to improve website ranking because it helps with multiple factors that Google considers while determining the ranking of a website.
Just having a blog is not enough. You need to regularly update it with high quality, optimized content that is relevant to your target audience. This is essential because Google loves and encourages fresh and up-to-date content. Additionally, Google considers a balance of quantity and quality when it ranks websites.
Now, think about your website.
How many pages does it have and how frequently do you update them?
With an active business blog, you not only increase the number of indexed pages on your website, but also keep it alive with fresh and up-to-date content.
2. It Helps Establish Expertise and Win Customer Trust
One of the biggest reasons why many businesses struggle in attracting customers is poor or ineffective marketing strategies. A lot of them think that if their products are great, they will sell themselves. Unfortunately, this is not how things work in the real world.
Rather than leaving sales on luck, successful companies create the right environment and pave the way for their sales force by establishing expertise. Being considered the best, an expert, or an industry leader gives you an edge over competitors. It helps you win customers’ trust – one of the key factors that influence buying decisions.
The reason why people prefer to buy from established brands and people they see as industry experts is because they trust them.
This is why the best marketers focus on establishing expertise and winning their prospects’ trust by educating them, addressing pain points, and resolving their problems rather than pushing people into buying.
Blogging helps them do just that!
In fact, digital marketing experts consider blogging one of the best ways to build a brand.
When your audience starts considering you an industry leader, they’ll begin to trust your opinion, suggestions, and will be more inclined to sign up for the solutions you offer.
Blogging helps businesses build their brand, establish authority, and gain customer trust by sharing knowledge and helping prospects.
3. It Is a Low Cost Marketing Channel
Blogging is cheap. Even if you hire someone to manage your blog, it will cost you significantly lower than any other traditional marketing practice for customer acquisition.
More importantly, it enables you to market your business to a wider audience, increases your chances of being found by the right people, and allows you to build a community of people that are genuinely interested in your offerings.
With minimal production and distribution cost, blogging gives you the freedom to attract a bigger audience for a very low cost.
Furthermore, unlike traditional media advertisements, blog posts have an indefinite life. Once you publish them on your website, they are there forever. No one can take them down like billboards or throw them in garbage like newspapers or brochures.
Well-written blog posts that rank well will give you results for years to come!
Stop Neglecting Your Blog
The success of your blog can be a game changer for your business. Don’t ignore it any further. Just imagine how much easier your life would be if you had a good number of easy to convert leads contact you because they want to do business with you!
If you’re not getting results or are having a hard time coming up with blog posts then you need to consider hiring a team of professional blog writers. We strongly recommend you check out Content Development Pros or Egg Marketing for amazing results. Get in touch today to find out how we can help.
Matthew Smith is a Sr. Editor at Content Development Pros – a leading inbound marketing company that provides comprehensive content solutions, web design and development, SEO, and blog content writing services to small and mid-sized businesses. With more than a decade of experience and over 60,000 completed projects to their credit, they enjoy the trust of hundreds of regular customers from all industries and parts of the world.