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Customer Appreciation as a Marketing Strategy

Customer appreciation? How is that a marketing strategy, you ask?

Think about it: your business wouldn’t exist without your customers, so why not build that relationship with them by putting a little effort into nurturing it?

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Just Be Present

Your goal here isn’t to annoy your customers or make them feel like you’re looking for more business. You simply want to show that you care.

Reach out to your clients by calling them just to check in on an order, or stop by their office, if you live locally. By showing that you care enough to make time to speak with them, your clients feel important. And clients who feel important will keep buying from you.

Add a Special Touch to Every Order

You don’t have to have a big budget to show you care about your customers. Add a little something extra to an order, anything from adding a simple handwritten “Thanks for your order” note from you to throwing in a lollipop to get a smile out of the recipient. Little actions like these can ensure that the next time the customer needs what you sell, you’ll be at the top of the list.

Splurge for Holidays

Everyone loves getting presents, as long as they’re not blatant advertisements for your company. Find out your client’s birthday, and surprise them with a flower or cookie bouquet. For holidays, pick out something nice like gourmet sweets or wine.

Customer Appreciation Isn’t Complicated or Expensive

Giving your customers VIP treatment is key to the success of your company. That little extra something might be the one element that your competitor didn’t have, resulting in you getting more business. Treat every one of your customers like your only customer, and they’ll be sure to spread the word to others about what a great company you run.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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