Marketing. Public Relations. Advertising. Branding.
You’ve probably heard of all of these, but aren’t sure what the differences are. In truth, they overlap a lot. The lines are often blurred among them. Here is a spot-on illustration of how they differ!
I couldn’t say it better than that, but I’ll go ahead and ruin it by trying. Let’s order them in terms of blatancy to the most subtle.
1. Advertising (bang your message over someone’s head)
2. Marketing (consumers are aware you’re paying for the placement)
3. Public Relations (they don’t have to know you called the news station after rescuing that kitten from a tree)
4. Branding (word of mouth is a great example). Branding is usually seen as the most sophisticated because it involves associating the brand with a lifestyle or particular experience, therefore the advertising can be around the Brand rather than the product or service.