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Getting The Most Out of Your Marketing: Part III: Call to Action

So you’ve told the reader what’s in it for them. You’ve included a great marketing offer. Now what?

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  • “Call now and we’ll throw in an extra Ginsu knife absolutely free!”
  • “Act now! Quantities are limited!”
  • “Discount good through January 30.”
  • “100% money-back guarantee for 30 days.”

Stimulate Your Readers to Take Action

You need a call to action. Something to stimulate your reader to get off his chair and call you or visit your website NOW. Without a call to action, he will put down your postcard/close your email and think he will come back to it later. At that point, you’ve likely lost him.

A call to action stimulates immediate action because the buyer (notice he’s no longer a “reader”) perceives that this offer is time-sensitive. The less time between receiving your marketing message and acting on it increases the likelihood of purchase.

Here are some ways you can turn readers into buyers with a call to action:

  • Create a deadline for the offer
  • Offer free gift to first X number of respondents
  • Offer an upgrade for a limited time
  •  Increase price over time

Add a call to action to your marketing message, and you’ll see a drastic increase in your sales!

 

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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