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New Year Business Resolutions For Egg Marketing 2019

New Year Business Resolutions for Egg Marketing 2019

Forgive me for being one of those die-hard resolution makers. I made my first New Year resolutions on this blog 10 years ago, and it’s a practice I plan to keep up. Taking time to slow down and think about what I want for my business in the coming year is an excellent exercise (okay, okay, it’s eggcellent. I’ll let you slide with one egg joke this year), and keeps me focused.

Reviewing Last Year’s Goal

For 2018, I had a fairly short list:

  • Diversify into Other Industries
  • Take Back the Blog
  • Be Open to Unusual Opportunities
  • Expand Services Selectively

I saw mixed results on these resolutions, as usual. We didn’t expand into other industries, but we continue to work with some really great clients. And to fill my need for more creativity, I started a second business with a friend that will host creativity workshops in my San Diego neighborhood!

I’m most proud of the success with our blog. That’s because I spent a lot of time strategizing with my amazing blog editor, Sian Phillips, to get the right balance between our voices at Egg and guest contributors. We also had a website redesign (didya notice?), and now we’ve gone from 4,000 visitors to our site and blog in 2017 to over 20,000! So proud!

I did give my presentation in NYC, though no other “unusual opportunities” have come up. And we continue to focus on the blog and other content, though I am still open to managing social media for a select account or two! Now we’re looking into offering SEO services in 2019.

Business Resolutions for 2019

So what do I want in the coming year? 2018 will be hard to beat; it was financially the best year we’ve had in 13 years!

Resolution 1: Do More Business with Existing Clients

I’ve worked with some clients for close to 10 years, and I’m delighted that we continue to provide value to them. Frankly, the clients I’ve worked with for a long time are some of my favorites because I know them so well that I can predict their needs. There’s joy in repeat business; not only is it a fairly guaranteed stream of revenue, but also feeling like part of my client’s success is so satisfying.

So this year, I intend to work more and more with existing clients, providing them with new ways to reach their audience with content.

Resolution 2: Increase Revenues by 25%

I waffle back and forth about including concrete revenue goals in my resolutions, but I’m so blown away at our 22% increase over 2017 that I’ve decided to shoot for 25% more in 2019. Why not? I’ve grown this business from having a wobbly revenue that barely covered my bills to a solid one that allows me to hire help and invest in tools to help Egg grow. So bring it on, revenue goal!

Resolution 3:  Hire Two Writers

My heart broke when I found out that my longtime freelance writer, Kimberly Crossland, would be unable to continue working with me in 2019 and beyond. She’ll be hard to replace. But this year I want to bring on at least two writers so that I can spread the work out and not put all my eggs in one freelance basket. It’s tough to find really quality writers (now you know why we charge more than some brands; it’s all about the quality, and I’m picky about who I hire!), so I need to commit energy to this in 2019.

Resolution 4: Pull Back at Egg to Focus on Creating Space in Kensington

As I mentioned, I recently started a new endeavor with a friend. I feel like Egg runs itself half the time, so I want to put a little energy toward growing this new business in my cozy community. That means writing less (hello, two new writers!)  and trusting my editor, Sian, to run the show on the blog for me.

I won’t be heartbroken if I don’t hit these goals on the head. I create New Year business resolutions as a way to reflect on my priorities for Egg in the coming 12 months. What do you want to accomplish for your business this year?

Happy New Year!


Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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