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How Digital Marketing Affects E-Commerce Growth

Digital marketing is a field of study that continues to expand and evolve over time. Just as some practices begin to become widely accepted, new pathways are established to potentially expand e-commerce growth. Digital marketing encompasses the same goals as…

5 Benefits of Outsourcing Your Content Development

This was originally published on AllBusiness. I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with…
Content Marketing Analysis

How to Perform a Content Marketing Analysis

Recently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for…
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