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Quick Fix: How Can You Write Content People Want to Read in Just 3 Minutes?

If you’re blogging without looking at your blog’s analytics, you’re shooting in the dark, guessing at what content people want to read.

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But paying attention to your analytics takes so little time, and can have huge benefits.

If you use Google Analytics, click on the left menu on Behavior, then Site Content/Content Drilldown. Here you will see the URLs for the posts that the most people are clicking on. Instantly, you can see what’s the most popular, then use that to shape future content.

I told you it was going to be easy!

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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