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New Year’s Resolutions for Egg – 2016 Edition

I enjoy my end-of-year resolutions post. It gives me time to reflect on the past year, as well as look forward to even more great things in the next year. Last year I shortened my resolutions list significantly, and I’m happy with the results.

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Year in Review: 2015 Resolutions

Here’s what I hoped to achieve a year ago, as well as results:

1. Increase repeat business by 40%.

I’m really happy to say that 90% of Egg’s revenue is from repeating customers. I think we’ve managed to impress customers with our great content skills, and they come back for more!

2. Take on more work that I can hand directly over to my fabulous writing team.

We had a couple of new clients this year that I barely touched once the project started rolling. This year, I learned how to get out of the way and let my amazing writers (and new editor, Sian Phillips) do their thing.

3. Ghostwrite at least 5 business books for clients.

I wrote two business books and countless whitepapers and ebooks, so I’m on track for this one.

4. Write 3 more books for my book marketing site.

I actually put a lot of work into my other site, and created several books and guides for it.

I’m pretty happy with all the resolutions I made last year and their results! What about you? How did you fare with what you set out to achieve in 2015?

Now for 2016

I like keeping my list short, so here it is:

  1. Start writing for another high-traffic site monthly (like Forbes).
  2. Double the work for my freelancers.
  3. Attract clients in 2+ new industries.

Short and sweet!

Image: Photospin

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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