The entire Internet thrives on one thing; content! Without content the Internet will be a mere vacuum. And whether Internet marketers admit it or not, content is still king and it rules the Internet. A good reason why content marketing has gained prominence since many Internet marketers across different sectors have fully embraced the concept.
What Exactly is Content Marketing?
Content marketing is a tactical marketing method focused on creating and delivering valuable, significant and consistent content to attract, retain and persuade a well-defined target audience or target market and to trigger profit-oriented customer response. Content marketing is not a one-time affair, it is a continuous process that is created and distributed consistently across several platforms or channels online.
As a digital marketing strategy, content marketing is different from selling or pitching your products or brand to customers or prospects; rather it is about delivering relevant and useful content for your target audience and market. Content marketing may involve educating, orientating, or even entertaining your target audience and as many Internet marketers assume, it is not limited to blogging and social media.
1. Thought Leadership
Internet marketers that consistently deliver great and useful content to their target audience are not only seen as experts in their niche but also as thought leaders. Your audience will see you as a source of rich insights and they will contact you for enquiries and ultimately when they need to buy.
2. Generate Leads
One of the easiest ways to generate leads is to create and distribute valuable contents across the Internet. Such content will attract interested visitors to your site and you can offer more valuable content in exchange for contact information. Such exchange may involve a free eBook download, SlideShares, access to Webinars etc.
3. Build A Relationship With Your Audience
You can build a relationship with your audience by delivering valuable and engaging content always. Many of your audience will build a relationship with you by asking questions and making enquiries. You can sum up similar audience questions into different groups and create a useful content each group can benefit from. As the relationship grows, the audience learns to trust you more and they know where to go if they need any product or services in your niche.
4. Improve Your Brand Image
If your audience recognizes you as a consistent source of relevant content, they will also view your brand as a great one. You can easily carve a niche for yourself in your sector as the go-to brand if you handle your content marketing appropriately.
5. Fund Raising
People raise funds every now and then for several different reasons. Some succeed, some don’t. However, more often than not, those who succeed are the ones that were able to pass their messages across reasonably enough for people to empathize with their cause. Content marketing is one good avenue to let the world know what you’re advocating for and make them see reasons why it is worth their support.
In conclusion, content marketing can be an asset to marketing and growing your business online. If you haven’t made it a part of your digital strategy, there isn’t a better time to incorporate it than NOW.
Jamichael Mitchell is the founder of TruRank Marketing, a Charlotte SEO company located in Charlotte, NC. Having spent nearly a decade helping businesses achieve success online, he enjoys writing about all things digital marketing.