Video Blogging to Promote Your Brand
Looking for something a little different (but not for long) to promote yourself, your brand or your blog? Consider video blogging. Basically, you cover what you would in a typed blog, but you record yourself speaking about the topic.
You could create a video blog about:
- How to use your product in unique ways
- An interview of yourself or an employee
- You giving commentary about industry trends or news
- So much more
Take Wine Library TV. The host/video blogger Gary Vaynerchuk is INSANE. And highly amusing. He takes the hoity-toity out of wine tasting and makes you want to go drink a bottle (er, I mean a glass). He has created a niche for himself with his highly energetic video blogs, and has expanded into touring, a book promotion and t-shirt sales. He’s been on Ellen, Mad Money, and Conan O’Brien, to name a few.
So if you’re looking for something different to set yourself apart (for the time being) consider video blogging.