skip to Main Content

Video Blogging to Promote Your Brand

Looking for something a little different (but not for long) to promote yourself, your brand or your blog? Consider video blogging. Basically, you cover what you would in a typed blog, but you record yourself speaking about the topic.

You could create a video blog about:

  • How to use your product in unique ways
  • An interview of yourself or an employee
  • You giving commentary about industry trends or news
  • So much more

Take Wine Library TV. The host/video blogger Gary Vaynerchuk is INSANE. And highly amusing. He takes the hoity-toity out of wine tasting and makes you want to go drink a bottle (er, I mean a glass). He has created a niche for himself with his highly energetic video blogs, and has expanded into touring, a book promotion and t-shirt sales. He’s been on Ellen, Mad Money, and Conan O’Brien, to name a few.

So if you’re looking for something different to set yourself apart (for the time being) consider video blogging.


Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top