I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn’t, I’d be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better…only they don’t know how. So let me provide a few easy-to-implement (with professional results) tips that will help you look like a content rock star…even if you’re far from it.
1. Use Grammarly to Make You Look Like a Spelling Genius
I have a confession: I have long considered myself a spelling genius. I could spot an error a mile away. But it seems the second I turned 40 last year (okay, probably before then), others started seeing errors in my writing. Ouch. I had to set aside my ego and figure out how to remedy the situation. I wasn’t ready to be put out to pasture, so instead, I added the Grammarly plugin to my Chrome.
The tool catches your misspelled words and incorrect syntax. I found out that I am over-enthusiastic about commas, and pulled back on them. While it doesn’t work in Google Docs (boo), it does work in WordPress, so as I write a post, I can see my errors. And it’s free. You’re welcome.
2. Write Only When You Have Value
Over the years, content marketing experts (eggsperts) have urged you to publish content with more frequency. Many sites publish daily. But you don’t run a publication, right? You run a business. So that’s not entirely realistic, nor should it be.
There’s a lot of crappy content out there because of that, so I encourage you to only publish content when you have something of value to say or share. I’d rather you publish once every week or two with a really great article than every day with a useless one.
3. Keep a Spreadsheet of Topic Ideas
I’ve been doing this since the start, and it’s come in so handy. I don’t always have time to write for The Marketing Eggspert, but sometimes when I’m out, an idea comes to me. I squirrel it away for later. Then when I have time to sit and write, it’s easier because I don’t have to come up with a topic. That’s half the mental energy I spend: coming up with something new.
I find inspiration in the oddest places for my articles, and it’s rarely in my office. I’ve written about the dentist office, restaurants, even the Beastie Boys. So don’t limit yourself to cut-and-dry industry drivel.
4. Block Off Time to Write
Another marvelous tip I developed myself after years of writing for dozens of clients. Rather than write one article and then move onto something else, I block off a chunk of time and write several. I’m already in the zone, and one article often leads to another, so it’s easier that way.
I’ve quoted this a million times, but switching between tasks causes you to lose productivity and focus. If you write one article and then move onto something else, you’re actually making it harder than it has to be. So commit; sit down and write several articles. Then you don’t have to worry about them for a while.
5. Schedule Your Blog Content in Advance
I can’t even remember what it’s like to do anything in the now at work. I schedule everything. Including blog content. Doing so is insanely helpful because my blog is far from my top priority, so when I sit down to write several posts, I also schedule them and then get back to whatever’s priority that day. I’ve been known to have an entire month of content scheduled in advance! But even if you just keep your content a week ahead, you ensure that, should something come up to prevent you from writing more, your blog publishing schedule won’t be interrupted.
6. Know When to Ask for Help
Look, I know you want to save money, and you think you can handle your blog content yourself, and maybe you can. But if you’re not driving the kind of traffic you want to your site, or if writing more content (in perpetuity) makes you break out in hives, it’s time to admit that you need professional help.
I tell my clients that they’re great at what they do: running their business. I and my team are great at content. By hiring us, you get back to focusing on your business. Meanwhile, your content marketing machine chugs on, with little effort from you. Let me know if we can help.