Every consumer will ultimately tell you that they love a good deal. Who doesn’t? Because of this most retailers offer discounts to help drive sales. Sales increase and customers are happy. Research has shown that discounting e-commerce products can provide long term harm to your business. Slant Marketing has put together a very useful and informative infographic that covers the topic of discounting in e-commerce sales..and how to increase e-commerce sales without slashing prices.
The graphic covers the dangers of discounting. There can be short-term benefits, however discounting of the long-term does more harm than good in e-commerce sales. E-commerce companies should focus on addressing the real problem at hand, and that’s why people are not buying your products. There is some really cool information presented on what stops customers from buying and also what keeps customers buying. Anyone involved in e-commerce sales could benefit from the information presented in this infographic.