Customers want social proof and they want it fast. One of the main ways a customer can validate a business is through its online reviews. Faster than the blink of an eye, a potential customer can jump online and form an opinion about your business by reading another person’s experience and feedback. This is why maintaining an online reputation is so important. Negative reviews could cost you potential sales and customers.
Maintaining your business reputation online takes time and patience. Not only do you need to ensure that your business maintains a positive online presence, but customers expect a response to their review in a timely manner, some even within 24 hours. Whether it’s Google, Yelp, or Better Business Bureau, there are many sites to keep up with when it comes to marketing your business. Not to mention the industry-specific sites like Angie’s List, Houzz, or TripAdvisor if you are in a specific niche or market.
To build more positive online reviews and for a 5-step approach to responding to the negative, view the infographic below from Valpak. It breaks down twelve ways to get more positive online reviews and actionable examples to apply them to your business.
Jessica Leone is an unapologetic word nerd, bookworm and grammar pedant. When not diligently scribbling away, she feeds her unhealthy obsessions with British monarchy memorabilia and Florida Gators football.