Shopify has become extremely popular amongst start-ups and small businesses for its ability in instantly enabling ecommerce based sales. It provides APIs that can be used to integrate cloud-based management applications/resource planning software to provide a comprehensive online retail experience. Software outsourcing companies can help non-technical businesses set up their Shopify systems, along with the required integration with the cloud management applications.
The main reason for the popularity of Shopify is that it covers any form of ecommerce business – whether the selling is through an online portal, social media, in-store, or in a mobile shop. It allows complete control over the branding of the online display items. The extensive dashboard has data displayed in simple visual formats that provide the overview of the sales and the overall customer trends during a sales cycle.
Setting up a Shopify ‘shop’ is very easy and can be done in a few hours. However, it pays off more if a business uses Shopify API to integrate it with other existing cloud based applications like ERP, CRM, etc.
Using a Shopify integration solution has several advantages over other ecommerce platforms, as illustrated below.
1. It saves time and resource, leading to cost saving.
If Shopify is used as an independent platform, there has to be manual input from databases for entering the user roles, users, inventory items, etc. However, if an integration solution is used, the hassle of making manual entries and the overhead cost of about $200k can be skipped.
2. It decreases errors and duplication of data, which eliminates risk of negative customer feedback.
During manual entry of inventory data, there is a possibility of human error in terms of spellings, prices, etc. while copying the data. Also, mistakes in dependency data can lead to errors appearing elsewhere. An integrated solution that merges the cloud based management solution data and Shopify data, can be implemented by software outsourcing companies to help businesses and start-ups eliminate these chances of errors.
3. It enables information driven marketing strategies, leading to actionable intelligence.
The analytical data about customer behavior can be imported from channels like MailChimp, Marketo, etc. into Shopify using the Shopify API and integrated solutions. This allows managers to visualize the data on the dashboard in the form of actionable intelligence, which helps them to come up with marketing strategies and promotions targeting various customer segments according to their shopping habits and trends.
4. It provides customization opportunities, enabling developers to display their creativity.
With the help of the right software outsourcing company, businesses can customize their Shopify and cloud management application through the integrated solution so that the user interface and in-built functionalities of the default applications are tweaked according to the business-specific requirements.
This provides developers and designers to showcase their creativity in implementing ergonomic integrated solutions.
5. It offers more collaboration avenues, leading to faster decision making.
Since the integrated solution involves all the actors in the business – the stakeholders, partners, development teams, and employees from other departments, it offers the ideal opportunity to implement a DevOps approach to solution implementation. This means that users across departments can collaborate, and share their expertise to solve real world business logic or other problems arising in the implementation or operation of the Shopify based system.
6. It integrates all the applications in the network, keeping the system updated at all times.
The integrated solution brings together the business’s ERP, CRM, and Shopify applications. In the very agile IT world, it is important to keep all systems updated in real time. It runs scheduled automatic updates on each of the applications ensuring that the data sync is maintained and all the applications are running the latest available versions.
Image: Author’s Own
Chirag Thumar as a senior developer at NexSoftSys, leading software outsourcing in USA and India. Since more than 10+ year’s experiences. He runs his own company main focus Java based web application using JQuery, Struts, JSF, node.Js, spring, Ext Js, etc. He Writes about Emergency technology, Java based frameworks & tools, Innovative quotes, Social Media News and online marketing.