The route of marketing and advertising is pointing towards profound visual and social trade. With that in mind, Instagram is leading in this movement, making the said app as the best social media platform to advertise your products and services.
This platform in social media holds an enormous amount of opportunities when it comes to digital marketing through their ads and tools. Instagram is proving that they’re a must-have in any digital marketing and social media strategy.
Why should you use Instagram in marketing your products?
Of course, before knowing the best practices in marketing your goods and services on Instagram, you need to know why advertising in this platform is one of the best strategies for social media campaigns. Here are some of the common reasons why you need Instagram in your social media strategic plan.
1. Engagement rates are incredibly high
In Instagram, ads do not only get seen, but they also tend to stick in people’s mind. On top of that, Instagram also has the most engaged number of individuals among all social media platforms.
Also, research conducted by Instagram shows that ad recall from the said social media platform is almost three times higher compared to other popular social media sites.
Visitors who use Instagram stays for approximately one-hundred ninety-two (192) seconds, or more, compared to those visitors from other platforms such as Pinterest, Twitter, Facebook, etc. With that in mind, it is safe to say that when it comes to engagement, traffic from Instagram is superb.
2. Instagram is mobile-friendly
When it comes to mobile audience, Instagram holds the highest percentage compared to other social media sites.
How can this be beneficial for you and your business? This app can be helpful for you because almost everyone accesses their social media profiles in their mobile phones and often browse the internet for something while they are in the middle of something or when they’re on the go.
Since the traffic that Instagram is getting is solely for mobile from the beginning, Instagram knew that they need to build an ad experience that wouldn’t be invasive for those who use their smartphones and their tablets, and they were able to do so.
And the best part was when users accepted ads in a positive way, which would be beneficial for marketers, users don’t try to report the ads.
3. Advertising in Instagram gets better results than other social media platforms
Paying for a space in Instagram is undoubtedly worth it. Since Instagram users are highly engaging, it increases your chances of getting their attention to get new and active followers.
4. Ads in Instagram reach the right people
When it comes to aim, Instagram reaches the right people as their ads have always become targeted. As a matter of fact, the targeting skills of Instagram overpowers the targeting abilities of Facebook.
Since Facebook was more popular than Instagram, because it started earlier than the latter, it had a long time enhancing their targeting skills, which we think Instagram had known and practiced during their early days.
Why is this even important? If you’re planning to spend money on advertising your products and services, you have to make sure that your target audience sees it. With that in mind, it’s pretty obvious that the best platform for social media strategy plan is Instagram. It allows your ads to be in your target audience’s newsfeed.
Aside from that, just like Facebook, Instagram also allows you as a marketer to target a particular demographic, location, or you can also create a “customized” type of audience.
But it is important to keep in mind that the consumers found in Instagram are not the same as those on Facebook. Therefore, you can’t just directly apply your Facebook social media marketing strategy on Instagram.
According to Instagram’s report, thirty percent of those who use Instagram purchase goods or hire a service. That is why as a marketer you should discover how to create ads that will inspire people to buy your products and prefer your services.
Using social media in marketing your products and services online is a wise choice. Most importantly, using Instagram in any social media marketing plan is becoming more efficient nowadays. Do you have any other reasons why you think Instagram is the best platform for advertising? Share it down in our comment box!
Aside from being a passionate leader that molds young professionals, Patrick Panuncillon is also a social media & SEO strategist. He made it his inspiration in founding Creative Working Playground blogger outreach services in 2017. Now, the company holds several clients all around the globe, aiding them to reach their fullest potential in the digital marketing world. Follow Patrick on Twitter.