Video is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon.
According to an infographic presented by Hyperfine Media:
- 90% of users say videos help in making a product purchase decision
- 92% of users viewing video on mobile will share them
- 87% of digital marketers use video marketing
- Click-throughs increase by 200-300% when video is used in email
- The probability of making an online purchase increases by 64% after consuming a video
It is safe to say that video is one of the most effective ways to communicate with an audience and build valuable relationships with consumers. Using video as part of your small business web marketing strategy is now basically a requirement that would be foolish to neglect.
Let’s take a look at some of the most powerful video marketing approaches for small business.
Video storytelling is one of the best ways to create a lasting impression with online users. Telling your company’s story helps to build your brand in the minds of consumers and create loyalty in an engaging and captivating manner.
YouTubers like Casey Neistat, who recently sold his video application Beme to CNN for a reported $25 million, know how effectively telling a story through video can yield real results.
Watching a story through video is far more emotionally compelling to users than reading it in an article and there are so many ways to approach storytelling: testimonial, fiction, documentary, you name it. The possibilities are endless!
You may be wondering to yourself: Isn’t temporary video a bad idea since many users could potentially miss out on watching your content?
But consider this: Snapchat is predicted to reach 217 million users by the end of 2017.
Temporary video content is exploding in popularity with no signs of defusing in the near future. This, combined with the fact that users tend to perceive the unrefined quality of snapchat content as being more honest, makes temporary video an approach well worth your time and consideration.
If you’re at all familiar with web marketing strategies, you should understand that short, concise and to-the-point content often does a better job than long, intellectually-demanding content. Knowing this, it becomes glaringly obvious why Snapchat and Instagram are marketing gold mines.
With the advent of Facebook Live and Periscope, live-streaming technology is on fire and gives savvy marketers an opportunity like no other: giving the user a behind-the-scenes window into the life of a business or personality.
Restaurant owners can give real-time glimpses into how top chefs make their signature dishes and web marketing agencies can show off how fun it is to work in an office with a ping-pong table and gaming system.
Planning on hosting an event or business conference? Live-stream it!
The potential to reach an audience on live-streaming platforms is enormous and there’s no limit to the ways you can engage with potential new customers.
If you haven’t yet implemented video into your web marketing strategy, now is as good a time as ever. Companies who still neglect to use video marketing will no doubt cede ground to those that do.
With storytelling, temporary content and live-streaming, you have the potential to reach a far greater audience and create significant value for your business. Start your video marketing journey today and you’ll certainly be thanking yourself by the year’s end.
Eugenie is a marketing specialist and founding member of Montreal-based agency My Little Big Web. She has managed hundreds of marketing campaigns, written numerous articles and regularly imparts her marketing wisdom when lecturing at conferences.