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[Post Roundup] Everything You Need to Know About Guest Blogging Strategy

I’m a huge fan of having a guest blogging strategy, as any reader of my work around the Internet knows. There are so many reasons why you should guest blog on other blogs that target to your industry. It expands your reach. Lets you show you know your stuff. Gets you new business. That’s my favorite!

[Post Roundup] Everything You Need to Know About Guest Blogging

I wanted to share some of the best posts we’ve got here on Marketing Eggspert about guest blogging so you’ve got one big resource for it.

First, Understand Why You’re Doing It

A few years ago, Matt Cutts, the guy at Google who tells us what Google does and doesn’t like in terms of SEO, said that guest blogging wouldn’t give brands an SEO boost. I  don’t completely agree with him, but wrote this post to help you really figure out your strategy in guest blogging.

Succeed by Answering Your Target Market’s Questions

People are searching for information online. They want to know how to do something. Whether they should buy a particular product. How one solution stacks up against another. Whatever they want to know, you can provide answers in an informative guest post. By answering those questions and solving those problems, people begin to trust you, putting you one step closer to the sale.

You really do establish yourself as a thought leader when you write content in your area of expertise. People like to hire people who know what they’re talking about!

How a Guest Blogging Strategy Works

In this post, I give you a few examples of clients who are using guest blogging to grow their expertise and reach. I’m proud to say over a year later, we’re still helping them with their content, and their guest blogging efforts are really paying off.

Making a Splash With Your Content

It’s not just a matter of slapping some content on someone else’s site. It’s about writing really well-thought-out content that people really want to read. In this post, you get tips to improve your SEO and links in your guest blog post. And in this post, you learn more about short vs. long-form content and how to vary up what you write, as well as how and why to share your guest posts.

Remember: It’s Just One Component of Your Strategy

Guest blogging is great, but make sure you’ve got a complete blogging strategy, in addition to a well-rounded marketing strategy overall. Together, blogging, guest blogging, social media, and email are a winning formula to help you increase sales.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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