Traditional Advertising Tracking Is Easier Than You Think
When it comes to traditional advertising tracking you are clueless. Right? It happens a lot and there is no shame in that as big data and online advertising tracking tools are making us blind without them. This article explains traditional advertising tracking and why it is easier than you think.
Technically, traditional media buying platforms and selling platforms like Gainbuzz have rolled up their sleeves to make your offline media marketing experience or ad campaigns a Spartan process. Are you a buyer? Simply list, plan and buy. Even if you are an offline media asset seller you can sell your prime assets directly to the buyers through Gainbuzz’s online media selling platform.
Coming to the focal point of this article, these following tips will help you to understand the technical aspects associated with the traditional advertising tracking and make it plain sailing for you.
1. Compare the volume of sales before and after ad posting
You can always do this. Right? Your sales team is under your scanner and a minimal change in your sales volume can’t bypass your strict attention. The execution of this technique is pretty simple. Measure your existing sales volumes over a stipulated time period and calculate the average of the same before you employ your traditional ad campaigns. Do the same for the same period of time after you have posted your adverts and measure.
Moreover, you can also employ this technique when you are going with multiple traditional advertising channels as Menstreetroi says, traditional marketers should always level customers from each advertisement. So, you can track your ad campaign results of each channel and compare those to find out the best traditional media channels for your business.
2. Do your print adverts make your phone ring?
You already know the answer to it. This is another brilliant way of measuring the reach and success of your traditional advertising campaigns.
The CEO of Amerisleep says to Hubspot that, “ We’ve run a few ads in luxury magazines and have consistently seen tremendous returns. If your product speaks directly to a particular audience, you’ll likely find a magazine worth partnering with.”
Gradually, more and more companies are coming up with a handful of fascinating success stories similar it. The idea?
Add a unique URL with your office number with your adverts for each print media channels and track from which channel users are making your phone ring. Stop! Thankfully, you can also use these stats in your next marketing meeting. Right?
3. Customer feedback: Are you analyzing it when they grow?
Your user base is going and that’s capital for you. I admit that it’s brilliant. But, are you guiding your customers to share their experiences with you? Believe me, customer feedbacks are the goldmine for the marketers for assessing and retargeting potential buyers.
- Tell your users to rate you.
- Tell your users to share why they are satisfied and why they are not.
- Ask them when and where they first heard about you.
These feedbacks matter a lot when you tweak with your traditional marketing strategies.
4. Is your product moving socially?
Do you have a social face? Are you really solving a problem with your product? Are you going vocal about the changes your product or service can bring into this society to make it a better place to live?
Tracking traditional advertising and going social is not pole apart. You need to have a social page on popular social media channels if you want to reach the farthest corners of it. Track how your page is doing across different geo locations. If you are a local brand then integrate a good amount of social causes with your adverts. Admittedly, you don’t have to move mountains for these actions but in the meantime, you will find that you have successfully created another ad tracking channel.
Lastly, magazines and newspapers can’t tell you what happened with your ads printed on them and your mailman can’t answer about how many users opened and read your snail mails to them. Added to this, a big hoarding displaying your ad can tell you how many people glanced through it. But, these proven techniques can help you with traditional advertising tracking.
What’s your take on this? Do share with us.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and Overall ROI. You can Follow Sam on Facebook, Twitter, LinkedIn, Google Plus