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Your Guide to Business Blogging

No matter where you are in your blogging journey, whether you’re only now considering whether you should blog or you’ve been blogging for a while and need fresh ideas, this post will serve as your guide to business blogging to help you move forward.

First, Why Blogging Rocks

If you’re not blogging yet, why is that? Do you think it’s more trouble than it’s worth? Not so. In fact, 46% of people read blogs, most reading 5-10 blogs. One of those blogs could be yours, and could help potential customers find you. Blogging helps you show off your industry expertise, which can help people begin to trust you. And that’s the first step in getting them to buy from you!

It’s important to find the right voice for your blog so that you appeal to the audience you are trying to reach.

The Tools of the Trade

I use (and recommend) WordPress for blogging because it’s simple to use, and can grow with you as your technical understanding of things like widgets and plugins increases. But there are alternatives to WordPress if you’re looking for something else.

SEO is a necessary component to help your blog be found in search results. Here are some great SEO tools to incorporate.

Images are essential for your content, as they attract people visually and make your social shares of your posts all the more appealing. I subscribe to PhotoSpin for stock photos, and I highly recommend Canva for creating your own custom images.

Your Guide to Business Blogging As You Grow

Once you’ve got your blog up and running, you likely want more traffic! It can be frustrating if you feel like the only reader you have is your own mother. There are tips and tricks to getting more readers on your blog, and you don’t have to be a professional marketer to use them.

And you will inevitably experience blogger’s block, unable to come up with a single other topic to write about. Never fear, because I’ve got strategies to overcome blogger’s block for you.

Now that you’ve gotten the hang of writing for your own blog, explore guest blogging. It’s a great opportunity to get in front of even more potential clients and make a name for yourself.

I hope this post helps you, no matter where you are on your blogging journey!

Image: PhotoSpin

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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