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Customer Appreciation: Saying Thank You During the Holidays

This is from my post on GrowthUniversity.

If it was up to you, every day would be Customer Appreciation Day, right? If you don’t have time (or resources) for saying thank you to your customers year ’round, use the holidays to show a little appreciation and engage new prospects.

Everyone’s in such a merry mood at the end of the year. Maybe it’s those vacation days that are coming up, or the eggnog flavored coffee in the break room. Whether you’re making sales now thanks to the holiday season or haven’t heard from an old client in a while, take this opportunity to connect.

Send a Card

Each year, send a holiday hand-signed card. It’s nice to include a short note like Hope your holidays are merry! or saying thank you as a personalized touch. You can get cards made that include your company logo on sites like  VistaPrint for a professional finish.

Keep a few things in mind:

  • Not everyone celebrates Christmas, so go for more generic holiday cards.
  • Addresses change; make sure you have your customers’ most recent address.
  • Order custom cards in time to address and ship to arrive before the 1st of the year.

Send Gifts

This may not be appropriate for every business, but for service-based businesses, sending a customer gift during the holidays is a nice way to say thanks for doing business with us as well as put your brand at the top of their minds.

Set your budget based on how much you can afford to spend per client. If they’ve bought a lot from your company, it’s not unreasonable to spend $100 or more on a gift. While gift baskets, cookies and wine are all well-received client gifts, aim to customize each gift based on your clients’ interests (golf, yoga) if you know them.

Read the entire post here.

Photo: Stock.xchng user rknds. Royalty free.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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