According to ComScore, the average Internet user will see 1,707 banner adverts a month. That stacks up to a staggering 57 a day.
But tell me something:
When was the last time you clicked on one of these adverts?
When was the last time you clicked one of these adverts, and brought the product they were selling?
And with Hubspot reporting that the most banner ads only report a 0.1% click-through rate, things don’t seem to be on the side of marketing and advertising. But despite these statistics, can banner ads really serve as a profitable promotional method for your business?
Here, we’re going to look at how you can make money with this online advertising technique no matter who you are, or what you’re selling:
1. Target your audience
If you want your banner advertising to be profitable, you shouldn’t waste budget by targeting just any audience. Before you even begin investing in the design, you need to have an exact idea of who your target customer is:
What gender are they?
How old are they?
What is there job and income?
What are their likes and dislikes?
What is it that you can offer them?
When you know all of this, you can create an advert that says the right things in the right way. This is something you should have an idea of anyway, but should always be consulted when you begin any new marketing venture.
2. Choose your keywords
The next step to ensuring maximum bang for your buck is to make sure you’ve chosen the right keywords. Attach the most relevant and targeted keywords to your banner ad, but bear in mind how competitive they are.
This will help place your advert on the best websites based on your targeted phrases. Again, this needs to all be related to your audience and your brand. If you want to make money, you need to invest time in getting these early stages exactly right.
3. Sales copy
One of the best ways to improve your banner click-through rate and the overall profitability of them is to get the content right. While the main allure will be the way the advert looks, what it says will be the part that seals the deal.
There are so many other adverts on the web; yours needs to stand out to do its job. In the few lines of copy you use, you need to inspire browsers with crisp, clear and snappy content. You may need to trial different copy before you find something that really works for you.
4. Approach and tone
It can be tempting to go crazy with your design and cram everything you can into a small space. After all, you have a lot you want to get off your chest and a lot to explain to your customers. Despite this temptation though, your ads need to be as straightforward as possible to remain profitable.
Playing on audience emotions can work really well; but it’s important that you only stick to one. As long as you keep your overall approach and tone clear and consistent with your overall brand voice’ you can make the most of this method.
5. Focus on one goal and idea
You might think that a banner advert that offers a free product, discount, and numerous other offers will warrant more clicks. You would be wrong.
Trying to cram too many offers into one advert will confuse your audience and leave you with a really mismatched marketing message. Instead, focus on a single idea per campaign. This will prove to be most profitable and is a great way of testing which adverts work best for your audience.
While banner adverts won’t generate hundreds of sales overnight, they can be a great way to raise brand and product awareness. By following these tips and working with the experts, you might just find that banner ads are profitable for your business.