Contact Management as a Marketing Strategy
Do you have a database of contact information for your clients? What about people who are interested in your company, but who have not yet made their first purchase?
If you don’t have a database of contacts, you should. Keeping in contact with your current and future clients keeps you on top of their minds, which makes them more likely to buy from you. And while it might not seem like it, contact management is one of your key marketing strategies.