Marketing Eggspert Round-Up: Influencer Marketing
In this week’s Marketing Eggspert round-up I have collated posts about Influencer Marketing. These include how to find influencers, choosing the right one, influencer marketing strategy, social media influencers and trends to look out for in 2018.
Using Content Influencers to Shape Your Marketing Strategy - Tapping into the reach of content influencers is just a quicker way to gain access to this incredible marketing channel. Marketing Eggspert Blog
Seeking Influencers: 3 Questions to Ask Before You Choose - You have to know your audience, create a message that resonates, and then choose an influencer who embodies those needs and your company’s overall values. Marketo
Choosing the Right Influence Type for Your Marketing Campaign [Infographic] - Before you reach out to a person who seems appropriate for your business, consider which type of influencer is right for you, whether working with a smaller or larger influencer is best for your goals and exactly how viable this type of relationship will be for you. Marketing Eggspert Blog
Top 8 Influencer Marketing Trends for 2018 - Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2018. Sprout Social
Excellent Ways on How to Build Relationships With Social Media Influencers - In the new world of digital relationships, word of mouth recommendations extends well beyond suggestions from family and friends into the field of influencer marketing. Marketing Eggspert Blog
The Influencer Marketing Trends That Will Dominate 2018 - With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. Forbes
The Ultimate Guide to Micro-Influencers [Gifographic] - Micro-influencers build their influence because of their knowledge and expertise in a specific niche. And the things they say regarding that niche are considered trustworthy by their followers. Marketing Eggspert Blog
The Definitive Guide to Influencer Targeting - Here is my own take on what an influencer is and a guide for where to find ideal influence to promote your business. Kissmetrics
Happy Marketing
Sian Phillips, Content Editor
Image: Stock Unlimited
