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Here’s Why Guest Blogging Will Take Your Business Places

Carol Tice built a blog from zero to almost 12,000 readers through guest blogging and posting valuable content. She admits that in the beginning, nobody cared about what she had to say, but she stayed persistent and the results showed gradually. She went ahead to write an award-winning book “Make a Living Writing” and founded the ‘Freelancers Writer’s Den’.

Guest blogging is an easy, low-cost and effective way to market your business. It does take some time to prepare a good post, but pays off well. You can easily spread the word about your business out there and spread awareness about your niche at the same time.

The thing which sets guest blogging apart from other marketing methods is its educational value. Well-informed business owners take time out to teach people something from their experience and it makes the community learn something new. In exchange, these writers get links back to their sites and build a reputation for themselves over time.

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A Look at Trends in the Content Marketing Industry [Infographic]

Content marketing takes many shapes and styles, making it a versatile tool that you can mold to suit any market. Both B2B and B2C marketers have widely recognized the value and importance of content marketing. One of the hottest topics at the end of 2016 was how to budget appropriately for content marketing in the coming year. Nearly 40 percent of marketers expect their budgets to increase during the new year, from a current average of about 29 percent of a brand’s total budget.

If you’re looking toward spending more on your content marketing, it’s important to understand just what it is and how you can improve your efforts to create campaigns that will stand out in an increasingly crowded marketplace. Eighty-four percent of marketing agencies expect content to become more important in the future, yet 58 percent of these agencies believe their clients know nothing about this area. Learn more about the state of content marketing so you can best leverage this valuable tool to your advantage. Read more

What Makes a Great Freelancer: Hiring Tips for New Business Owners

There comes a point with running a business when you’re going to need some assistance in accomplishing tasks. Whether you’re a one-man show who has an increased workload or you have a small team but they don’t possess the skillset you need to complete the job at hand, freelancers are an economically wise solution to the problem.

What are Freelancers?

A freelancer is a self-employed individual who offers services to businesses. The services offered can vary depending on their skills but can include anything from clerical and administrative tasks to IT solutions, marketing, and financial support. Since freelancers work on a contractual or as needed basis, hiring them is often economically feasible to small businesses.

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What Sales Can Learn From Content Marketers

I was recently having lunch with a friend, a salesperson for a small technology firm, when he mentioned he was having trouble getting warm leads to bite and become hot leads. I began asking him questions about his communication channels, his tone, and content and before we knew it, we had identified three big take-aways for improving his outreach. I looked at the list and realized they were all strategies for good content marketing and something many sales and marketing professionals would value.

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