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Jon Wuebben Says the Future of Marketing is Now

Quite honestly, I don’t read and review a lot of marketing books these days. They tend to say the same thing over and over. But when Jon Wuebben, author of not one but two books on content marketing, asked me to review his new book Future Marketing: Winning in the Prosumer Age, something told me to read it.

Future Marketing

Rather than covering the same tired digital marketing topics, Wuebben, a fan of futurist authors like Dr. Ray Kurzweil and Alvin Toffler, applies their theories about the future to marketing. It turns out, they all saw it coming. The technology. The social networks. The sharing of information. It’s fascinating to line up their predictions to marketing, even if they weren’t specifically aimed at marketing. Read more

[BOOK REVIEW] The Ultimate Guide to Content Marketing & Digital PR

The funny thing about books in the digital marketing space is that they become outdated nearly as soon as they’re published.  It’s hard to write a current book, not knowing what technologies and tools are coming down the pipeline. But some books — for example, The Ultimate Guide to Content Marketing & Digital PR by Luke Nicholson, Charlie Marchant, and Tim Kitchen — provide long-lasting value by focusing on strategy and tactics rather than the latest and greatest trends in marketing.

I was given a copy of this book in exchange for an honest review. It was right in my wheelhouse: full of actionable advice any small business owner can follow to stand out in a sea of competition. I tend to favor books that teach you how to do something rather than just talk about high-level concepts you can do nothing with. Read more

6 Books For Marketers to Read Now

This time of year, I really put that Audible subscription to work. The Christmas rush is over and everyone is out on holiday. I read a lot, so while I search for my next favorite marketing books, check out my list of six books for marketers to read now.

1. Ogilvy On Advertising

I’ve written a few times about why I read Ogilvy on Advertising every year. And this year is no different. Every time I read it, I get something new from it. I like the evidence-based, approach Ogilvy had to his advertising and messaging. And because humans think the same way now as they did then, many of the lessons are still relevant.

6 Books For Marketers to Read Now Read more

[EBOOK] Everything You Need to Write Killer Press Releases

If you’re looking for help with PR, we have several PR and press release ebooks and templates that can help you with your public relations:

How to Get More Customers with Press Releases ($19.95)

How to Get More Customers with Press Releases Cover

Everything you need to write press releases, as well as pitch them to the media. After reading it, you will be able to execute your PR strategy.

14 Secrets to Writing Press Release Headlines People Will Actually Read ($4.95)

headline book cover

The headline is everything. This guide will walk you through writing more effective and engaging press release headlines.

5 Minutes to Writing Your Press Release Boilerplate ($1.95)


Your boilerplate is an essential component of your press release. This is the quick and easy guide to writing a boilerplate.

Press Release Templates ($2.95 each)

Looking for an industry-specific press release template? Here’s what we’ve got: