content marketing

Does Your Content Challenge Your Reader?

Does Your Content Challenge Your Reader?

Marketing 101 says that you have to pave the path of least resistance if you want to get your audience to take action. For many marketers that means watering down a message so it’s easy for the masses to understand.

This is a mistake.

Although you want to make the decision to purchase from you easy, you don’t want to dilute your content too much. Your customer is on your website, consuming your content for a reason. She wants to learn something new. She has a problem she wants you to solve. The more simplistic your writing is, the less value you’re able to offer.

9 Reasons to Invest in a Professional Content Writer

I of all people understand that small businesses have small budgets, and that every expense should be scrutinized.  I am the queen of DIY, in an effort to save a few bucks.

But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.

professional content writer

Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.

The last thing you want to do is turn off the very people you want as your customers.

As you build your marketing budget for this year, let me give you a few arguments for hiring a professional content writer.

How Authentic Content Marketing Can Make Your Business Remarkable

Here’s the big challenge with authentic content marketing today: It’s hard to get heard.

It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re podcasting) of the right people, you need to do something worth paying attention to. That means list posts need to be a little more valuable, opinion pieces need to be a little more exciting, and humdrum articles need to kick it up a notch.

Sure, you’ve got important, valuable things to say. But if you’re not saying it in a way that gets people to notice, you’re losing.

The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating. It’s easy to underestimate the power of video…but you shouldn’t.

A mix of short and long-form blog posts has been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

video production

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it to leverage the power of video.

Key Marketing Mistakes To Avoid When Setting Up Your Content Marketing Campaign

Content marketing is both a gold mine and a minefield. In other words, when you do your content marketing campaign right, you stand to gain a lot of benefits. If you do it wrong, though, you’ll find yourself wading through murky, non-impactful results — all on top of wasted resources. Let’s face it, content marketing simply isn’t easy. Great content takes time to produce, and once that step is completed, you have to think about distributing and repurposing it. On top of all of this, content takes a while to show results, and you may not realize you’re making some crucial mistakes until it’s too late.

That’s why you need to identify any mistakes you might be making right now. Luckily, the list below will help you do that. Keep reading to learn how to identify common content marketing mistakes, and what to do to fix them.

5 Powerful Ways to Use Content Marketing to Your Advantage

The entire Internet thrives on one thing; content! Without content the Internet will be a mere vacuum. And whether Internet marketers admit it or not, content is still king and it rules the Internet. A good reason why content marketing has gained prominence since many Internet marketers across different sectors have fully embraced the concept.

Key Tips For Your Dental Business Content Marketing Strategy

Thanks to the advent of search engine optimization small to medium-sized businesses can now compete with their larger counterparts in the market. This also applies to businesses in the dental niche. If you look at the online market today, you will find thousands of dental websites on the Internet.

Now, in order to have high search ranking for customers to find you easily, it is important for you to ensure that you post content regularly on your website. Your website is the perfect marketing tool and has the potential to turn visiting customers into long-term clients. This is why you must have an effective dental business content marketing strategy in place to connect with the audience and reap the benefits of improved inbound traffic and better returns on investments.

Why Small Businesses Should Invest in Content Marketing

If you’ve spent any time reading about digital marketing for your small business, then you’ll probably already understand the benefits of content marketing. However, as the online sphere becomes increasingly competitive, content marketing is no longer a ‘nice to have’ – it’s a necessity if you want to stand out and maintain your market share. Not sure you should invest in content marketing? Keep reading.

Jon Wuebben Says the Future of Marketing is Now

Quite honestly, I don’t read and review a lot of marketing books these days. They tend to say the same thing over and over. But when Jon Wuebben, author of not one but two books on content marketing, asked me to review his new book Future Marketing: Winning in the Prosumer Age, something told me to read it.

Future Marketing

Rather than covering the same tired digital marketing topics, Wuebben, a fan of futurist authors like Dr. Ray Kurzweil and Alvin Toffler, applies their theories about the future to marketing. It turns out, they all saw it coming. The technology. The social networks. The sharing of information. It’s fascinating to line up their predictions to marketing, even if they weren’t specifically aimed at marketing.

Have You Found Your Blogging Voice?

During the journey of your blogging, have you ever noticed a gradual change in the way you write your articles? Have you become more comfortable with expressing your ideas the way you want to? If not, then maybe you haven’t begun to find your blogging voice yet.

Have You Found Your Blogging Voice?

7 Reasons Why Your Small Business Needs a Blog

Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small business really needs a blog.

7 Reasons Why Your Small Business Really Needs a Blog

Why Case Studies Should Be Central to B2B Content Marketing Strategies

Putting the SEO building blocks in place will boost your website’s search engine performance. Having a regularly-updated blog will give you a great platform to showcase industry expertise. Contributing guest articles to high-authority websites within your niche will extend your reach and allow you to build a healthy portfolio of backlinks. All of the above are part of effective B2B content marketing strategies and will drive targeted traffic to your website and sales to your bank account.

But how are you going to convert these visitors to your site into clients? Writing captivating copy can go a long way towards winning customers, and if you do a good job with each of the above you might find you’re soon inundated with website traffic. However, for my money, the most effective way of encouraging potential clients to move from browsing your site to picking up the phone is to have a good range of case studies - providing real insight into your way of working and detailing the success stories you’ve had with others.

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