Content marketing is a necessary component of every marketing strategy, no matter your business’ size, industry, or budget.
Any type of content, from your landing page to a whitepaper designed to attract email signups (and those emails, too, while we’re at it) are part of your content marketing strategy, so it’s important that you know your audience and create what they care about.
The good news is: you don’t have to write the content yourself if you don’t have time or skill. Hiring a content marketing agency can be a great investment in the future of your brand. Not only can a professional writer help create a steady flow of content for your blog and other assets, but you will see an increase in traffic to your site as well as conversions to sales.
If you do want to create your own content, these posts will give you valuable tips on writing for your audience as well as stylistic guides for specific types of content marketing.
In this week’s Marketing Eggpspert round-up we concentrate on something that we pride ourselves on doing correctly at Egg Marketing - proofreading. Here are some tips and tools for content marketers and writers- grammar and proofreading checkers, editing tools, writing tools, spelling tips, clickable content, good grammar tips, time-saving content tools and more.
As a content marketer, your mission is to provide value to your readers, to help them overcome their difficulties, and enrich their lives. However, what happens when your readers spot some grammar irregularities or spelling mistakes? Naturally, they would question the credibility of your copy and your reliability as a trusted source.
Therefore, make sure you proofread your content before publishing it to deliver a trustworthy error-free message and avoid wasting your writing efforts.
There are various available tools that can help you with that and here are some of them.
Egg Marketing is all about content so of course, we can always find room for another Marketing Eggspert round-up on this subject. These collated posts include content writing tips on length, explaining content marketing, curating, calendar tools, start-ups, writing articles, your niche and also making your content go viral.
This Marketing Eggspert round-up is all about blogs and blogging - which of course we know a lot about here at Egg Marketing. This collation of posts includes how to start a blog, mistakes to avoid, how a blog can help your business and is essential for marketing, preparing for a new year of writing blogs, some great examples of blogs and lots more.
As a business owner, you’ve probably got your hands full with day to day problems. We get it. Sales have to be closed, expenses need to be paid, you have to lay down the law to ensure everyone’s doing the best they can – it can get overwhelming!
Whatever your situation – you shouldn’t let up on blogging because it can be a game-changer. After all, an optimized, engaging, and well-planned blog can yield great results for your business.
If done correctly, blogging can be the most effective business marketing tool for your business. Keep reading to find out how blogging can take your marketing efforts to the next level.
A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.
You may think you’ve got content media marketing covered. After all, you have accounts on all the big social media platforms, and you’re engaging with your customers when they post or ask questions. But if you think that’s all there is to content marketing, you’re missing out. To evaluate whether you need more content marketing, you need to understand the difference between social media and content media. Content media marketing is about creating materials that can provide information and entertainment to your customers to keep them interested in your brand. Social media is about customers communicating and interacting with your brand. Content Media is what they are communicating about.
When you’re searching the internet for help on how to boost SEO for your business, what’s the most frequent bit of advice? Let us guess: does it involve content? When it comes to improving your website’s rankings, content has a big part to play alongside high quality link building. And there’s a reason for that.
In the fast-paced world of SEO and Google Ranking, people are competing to see who will earn that first place. They keep creating new content, all up to the standards that search engines set but it’s sometimes impossible to get higher in the rankings.
Experts keep researching the subject of Ranking and factors that affect it. It’s a fine science and no one knows for sure what exactly affects our ranking on Google – at least not entirely. And the other thing is that Google changes its algorithms all the time. So the ranking factors become not as important as they were before and vice versa.