Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing.
I am the CMO of the leading reputation and social media management platform built for multi-location brands, SOCi.
If you’re like me, you network with other professionals, in the hopes of finding new clients. But what are you supposed to do after you meet people at networking events and exchange cards?
It’s important to get organized after the networking event. I know, I know, I’ve had business cards scattered all over my desk and not done anything with them for a week after an event. But it’ll help you in the long run.
Originaly published on AllBusiness.com
The other day, I was chatting with someone I hadn’t seen in a while. She asked how my business was doing.
“Business? Er, it’s fine.”
My reply shocked me, because normally I grin and say, “Really well, thanks!” But lately I’ve been feeling a little adrift in terms of what I want for my business, and therefore business hasn’t been booming like normal. I realize it’s my own damn fault.
I’m a big believer in setting intentions and making what you want a reality. I do it in my personal life, so why wasn’t I doing it for my business? Can you relate?
Forgive me for being one of those die-hard resolution makers. I made my first New Year resolutions on this blog 10 years ago, and it’s a practice I plan to keep up. Taking time to slow down and think about what I want for my business in the coming year is an excellent exercise (okay, okay, it’s eggcellent. I’ll let you slide with one egg joke this year), and keeps me focused.
Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact [email protected]
Rod Austin, Director of Marketing at Pagely.
Originally published on AllBusiness.com
As I’m making my holiday wish list on Amazon and sending it to my mother (Don’t judge! Don’t you wish your mom still sent you fuzzy socks for Christmas?), I’m thinking about those less tangible things I’d love someone to give me that are perfect for a micropreneur like myself (someone who operates a business on a very small scale).
If Santa is reading this, here are the things this micropreneur hopes to find in her stocking on Christmas morning:
One of the biggest headaches for any business owner — but particularly a micropreneur, who does the bulk of the work but may have a freelancer or two — is finding and keeping good talent. I’ve worked with a dozen freelance writers over the past 13 years with Egg, and I know how hard it is to find not only talented writers but also people who are reliable and willing to work with me for years.
I’m not sure why so many businesses — large and small — fall into the same patterns and processes…and then wonder why they don’t work. Meetings. Customer service scripts. Invoicing processes. All of these things can be dull as lead…but they don’t have to be.
Today I want to inspire you to think outside of the corporate box about how your business should be run. Remember: you’re the #GirlBoss or #BoyBoss. You aren’t beholden to how other companies do things. Make it your own! Set your own rules.
