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How Long Should A Blog Post Be

How Long Should a Blog Post Be Before You Annoy Your Reader?

One of the top questions I get asked by prospective clients is: how long should a blog post be?

It’s a fair question and one that will never have a concrete answer, simply because content marketing experts keep changing their mind as marketing trends change.

Neil Patel, who tends to set the bar for the content marketing industry, currently says content between 1,500 and over 2,000 words (depending on the industry) hits the mark.

Yoast, makers of my favorite WordPress plugin Yoast SEO, say it’s got to be over 1,000 to rank in search results.

The Write Practices says if you want more social media shares,  make the post 600-1,500 words.

You can spend an hour going down the rabbit hole to see what others think about how long a blog post should be.

But you’re here because you want to know what I think, right?

The Secret to Effective Business Networking

I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind effective business networking, that it’s better to build relationships over time rather than “machine-gunning” your business card to everyone in the room. And believe me: I’ve seen people do that, and it never goes well.

But it surprised the heck out of me to get advice about networking from none other than my mother recently. I was complaining to her that work had been slow this summer, and she suggested I try out her “Mamma Networking Theory.”

New Life In Your Business

How to Bring New Life and Innovation Into Your Business

This post – How to Bring New Life and Innovation Into Your Business – was originally published on StartUpNation

Perhaps you’re struggling to find new customers, or you’re feeling stagnant in your startup. Maybe you’re having difficulty competing with others in your industry. Whatever the case, you feel the need to breathe new life into your business. Shake things up a little! Here’s how to bring new life and innovation back into the business you so painstakingly built from the ground up.

5 Real-World Tips for Marketing Your Local Business on Instagram

Though I’ve focused a lot in my marketing career on helping B2B businesses that weren’t local to me in San Diego, I’m starting to work more with companies in my area, including my own creative workshop brand. As I work to drive attendance of events, I’ve found that Instagram is a great resource to introduce the brand to more people in San Diego. It’s a learning process for me, but as I learn, I want to share a few things I’ve learned that should help you with marketing your local business on Instagram.

Search Engine Optimization

Learn How to Improve Blog SEO

A few weeks ago, I attended a travel blogging meetup where Katie Dillon, of La Jolla Mom, shared insider tips on how to improve blog SEO and get revenue from a blog. While I have a travel blog, it’s nowhere near ready to be a money-maker, but I wanted to apply the tips to The Marketing Eggspert blog here.

Here’s what I’m working on.

Business

Trust Your Gut: How All Business Owners Can Harness the Power of Instinct

This business post was originally published on AllBusiness.com.

If you’ve read any of my articles, you know that they are often inspired by my life. My current inspiration (if you can call it that) is dating. I just ended something because my instinct saw red flags. In the past, I’ve ignored these to my detriment, so I’m pretty proud to be seeing them before I get hurt.

But your gut doesn’t just tell you about potential “creepazoids.” It can tell you a lot about your business . . . if you’re willing to listen.

The Difference Between Hiring a Writer and Hiring a Content Strategist

I was talking to a potential new client the other day, and he told me they had tons of writers. So why was he looking to hire Egg?

“We don’t have anyone who really gets our client. That’s what we need you for.”

His writers, it seemed, did their jobs. They wrote what they were assigned. But what the company needed was to hire a content strategist. You see, writers are a dime a dozen (and I truly hate to be able to say that), but professionals who can go one step further are rare. I agree: hiring a content strategist is the way to go.

Local Business

How to Successfully Launch and Grow Your Local Business

Originally published on AllBusiness.com.

If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about how to launch and grow your local business now than I was then.

Recently, I launched a second business — a local craft workshop company — and was able to learn from my own wisdom gleaned from mistakes made with the first. May you also benefit from these tips so that you get to success even faster than I did!

How To Title A Photo

4 Things You Shouldn’t Ignore When Creating Content in Your WordPress Blog

If you’re creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it; there’s a lot there, and most of it can seem overly technical.

But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines.

I use—and highly recommend—the Yoast SEO plugin, so I use the terms that the plugin uses. Likely, even if you’re using another SEO plugin (or none), you can find similar components in your version of WordPress.

1. Meta Description

how to write a meta description

Female Entrepreneur

Why I Don’t Like Being Labeled a Female Entrepreneur

Originally published on AllBusiness.com.

No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”

People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be separated.  Haven’t we reached the point in our society where we’ve stopped delineating between the capabilities of each gender? (Watch the videos in the Always’ #LikeAGirl campaign for tear-jerking examples.) Can’t we just focus on the subject of entrepreneurship without breaking it down further?

Creating Space In Kensington

When Analog Marketing Goes Where Digital Can’t

While I wouldn’t say that I’ve been anti-analog marketing, I have built Egg around the perks of reaching customers online…that is, until now.

I recently launched a creative workshop business that is hyper-local: I host creative classes at businesses in my neighborhood, so suffice it to say that 85%+ of my customers live within a few blocks of me.

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