Six Ways To Get Your Company’s Name Out In Your Community
Even if you sell a fantastic product or service, people cannot buy it unless they have heard of it. This makes getting your name out to your community vital to your company’s growth and success. When you are ready to grow your business and see increased sales, try any or all of these six great ways to get your company’s name into the community.
1. Advertise Locally
Television, newspaper or radio aren’t the only places you can advertise. Put ads on billboards, on bus stop benches and on grocery carts. Advertise on local restaurants’ paper menus and in local community newsletters. Put your company names on your vans, and advertise on your town’s website. You can even make new signs to put on your actual store, like the sings from New Style Signs, to help make your brick-and-mortar base more attractive to potential customers.
2. Sponsor Events
Sponsor an event and get some of their publicity for yourself. You can sponsor a little league team and have your company’s logo put on their t-shirts for their parents to see at every game. You can sponsor a local concert, fair or festival. You can also sponsor an event at a school, church or another local business in your town.
3. Hold a Charity Drive
Holding a charity drive is a great way to help out your community while getting your name in front of potential customers. Arrange to have donations dropped off at your company for a local charity. Not only will this bring people into your business, but it will also reflect positively on your company as well.
4. Host a Giveaway
Host a giveaway and it won’t be long until you find thousands of fans from out of nowhere. The bigger the prize, the more likely people are to sign up for it. Plus, when you capture their information, you have a way to contact them in the future.
5. Plan a Big Event
Plan and host an awesome community event and not only will people attend your event, but the press will likely cover the event over the weeks leading up to it. The event doesn’t even have to have anything to do with your business. Just plan something fun that people will want to attend.
6. Give Away Free Promotional Materials
Everyone loves free stuff. If you can give away free promotional materials such as key chains, pens and bottle openers, people will be reminded of your company every time they see the items. Plus, when people lose or share the items, they put your company’s name in front of additional people as well.
Tricia Borren is mother and blogger from Beverly Hills. If you need any graphic design needs, she recommends AlphaGraphics.