I know you’re excited to flip the “coming soon” page to the live site. Your mouse is hovering over that publish button. WAIT! Before you go live there are a few things you need to happen.
These are things like:
You don’t want to ruin your attempt at building an online presence by starting off lackluster. It’s hard to re-establish the brand if the first impression is negative. Therefore, you need to satisfy those needs.
Did you know that four out of every five consumers use search engines to conduct local searches? That’s why it is vital for local brands to increase their visibility online so that they can bring more local traffic to their business. If you want to boost visibility on the search engines, you will need to improve your local SEO.
Though similar to regular SEO, local search engine optimization requires specific, targeted techniques that aim to help you appear in more local search results. Below, we will provide four simple ways that you can improve your local SEO to bring more local traffic to your business:
If you want to show up in local searches, then your business needs to be visible on all the relevant online directories. To get started, make sure that your business is listed correctly and consistently on major business directories like Yelp as well as regional directories that feature local business listings, like the Chamber of Commerce or the local newspaper.
Is your email communication “intimate enough?”
In other words, do you put yourself in your audiences’ shoes and dig in deep to figure out the actual frame-of-mind of your target audience before writing your email copies?
If yes, good for you. Why? Because your emails opt-in rates could climb.
If your answer is no, be sure, your emails would get buried alive under the mountains of other emails that tend to litter the audiences’ inboxes these days.
Like it or not, emails are the heart of eCommerce these days. And, marketers should make sure that websites get the best click through rates through emails than tweets or other social media. According to Mario Veloso’s book “Web Copy That Sells,” websites make 90% sales through emails. So, it’s really important for them to be intimate, immediate and in-the-face.
Long story short: If you want to fuel conversion rates of your website, make sure you tap into the users’ frame-of-mind before writing a single line of your email copy.
Putting yourself in recipient’s shoes will help you craft an email copy that perfectly resonates with the target audience.
Open source software powers some of the most powerful content management systems used by everyone from governments to e-commerce businesses. It has come a long way from being something that people tinkered with.
Joomla, Drupal, and WordPress all use open source software to power their frameworks and provide millions of users with easy-to-use content management systems for little to no cost. These content management systems prove that it’s possible to go open source with software and provide security, stability, and support at a level that matches, even beats, the closed source software providers.
Once upon a time, creating websites required coding experience and extensive knowledge of JavaScript, HTML, and CSS to get the results you wanted. The implementation of open source software for content management systems changed all of that. Read more
