Marketing Eggspert Round-Up: Pitching the Media
If you want to get your brand seen you have to learn about pitching the media. This Marketing Eggspert round-up includes posts to help you do just that including pitching yourself as an expert, pitching the media examples, how to create the perfect media pitch, the mysteries of PR, using social media in your PR pitch, what to do when you can’t afford PR and lots more.
How to Pitch Yourself as an Expert to Broadcast Media - Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their programs. Marketing Eggspert
8 Media Pitch Examples to Help You Get Noticed - Getting press is uber-important. A single story in a top publication can make or break your fledgling business. But getting rejected, ignored and overlooked hurts. And wastes your precious time. Orbit Media
How to Pitch the Media - You’ve written a press release about your latest company news. It’s been published online, but you’re looking for a bit more media coverage. Now it’s time to go to the next level of PR: pitching the media. Marketing Eggspert
How to Create the Perfect Media Pitch - Marketing is all about getting your home business in front of others. It can be time consuming and expensive, but one of the most effective options, that also turns out to be free, is appearing as an expert in the media. The Balance Small Business
How-To Tuesday: Pitching Media Contacts Through Twitter - Reporters and editors all seem too busy to care about our stories, intriguing though they may be. Sure, they are bombarded with pitches and press releases daily, but how do you cut through the crap and rise to the top of that stack? Marketing Eggspert
Unlocking The Mysteries Of PR With Janet Murray (Podcast) - What is PR? How can we use our blogs and social media to get us PR? How do you pitch ideas to journalists? Spiderworking.com
HOW TO: Use Social Media in Your PR Pitch Plan - It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get in the Wall Street Journal). Marketing Eggspert
What To Do When You Cannot Afford Publicity - So, you just started out in your new venture and are responsible for your own marketing and promotion. No biggie. Just open up that war chest and throw tons of money at a PR firm to get your message out. Okay, now back to reality. LegalMorning.com
Happy Marketing
Sian Phillips, Content Editor
