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Video Blogging to Promote Your Brand

Looking for something a little different (but not for long) to promote yourself, your brand or your blog? Consider video blogging. Basically you cover what you would in a typed blog, but you record yourself speaking about the topic.

Take Wine Library TV. The host/video blogger Gary Vaynerchuk is INSANE. And highly amusing. He takes the hoity toity out of wine tasting and makes you want to go drink a bottle (er, I mean a glass). He has created a niche for himself with his highly energetic video blogs, and has expanded into touring, a book promotion and t-shirt sales. He’s been on Ellen, Mad Money, and Conan O’Brien, to name a few.

So if you’re looking for something different to set yourself apart (for the time being) consider video blogging.

Learn from LinkLove: Marketing vs. Advertising

My Sparkplugging buddy Dawud Miracle wrote a really good post raising the question of whether there is a difference between marketing and advertising. It’s a good question.

Read the link and debate on marketing vs. advertising.

He notes that the word “advertising” sometimes seems like a dirty word, a dishonest way to get attention. I can see this point, since I work hard at Egg Marketing to get my clients publicity the “old fashioned” way: by putting out press releases, getting interviews, writing blogs, etc.

Advertising does of course have its place in the world. I guess the way for me to balance my thinking toward it is to say that it’s wise to see beyond just putting ads in magazines and newspapers. This is costly, and there are so many ways beyond this to market your company more affordably. Consider:

  • Press releases
  • Email campaigns
  • Monthly newsletters
  • Blogs
  • Article marketing
  • Networking
  • Joining forums and business directory sites
  • Viral marketing
  • Word of mouth

Diversify your marketing basket. Let it include advertising, but don’t let it be exclusive.

If It Works, Milk It

I’m sure you can think of several ad campaigns whose longevity surprised you:

  • Got milk? (and all variations other companies used)
  • Trust the Midas touch
  • Milk: It Does a Body Good (milk must have some kind of marketing firm)
  • Where’s the beef?

My point is, these campaigns worked. And worked. And worked. You probably got sick of hearing them. But it’s a good marketing ploy:

If people love it, give them more.

My modern example is what Oprah’s been doing for the past few months with the book ‘A New Earth.’ She held a teleclass for anyone and everyone around the world a few months ago, and now she’s pulling in more experts and more classes. Milking it, as it were. Why?

  • Some people can’t get enough. Anything associated with this book, they will buy or buy into. Why shouldn’t she capitalize off it?
  • She’s drawing people who missed the initial buzz. I was one of those for ‘The Secret.’
  • She knows what people like. She’s Oprah. ‘Nuff said.

Eggcerpts from Natalie: Marketing, Marketing Everywhere

As the semester comes to an end, I stop and think how much I have learned this semester. I took five Marketing classes, which let me add, was a full load, but I enjoyed every single minute of it. Not only do I like Marketing, but I use it in every day life. Just like you!

Marketing is used each day by everyone. You may think you’re immune to marketing messages, but you’re not. For instance, when you take a trip to the grocery store, the grocery store is marketing its products to you, and you, as the consumer, are part of the marketing process. You react to price changes, bad/good customer service, and interactions with other consumers. Another example would be driving down the highway and noticing billboards. Companies advertise their products/services everywhere; therefore, marketing is part of everyone’s lives.

Being a Marketing major, I tend to notice more advertisements than I did before I took marketing courses. I flip through magazines, and notice all the ads that “pop out” at me. I find really good ads with bright colors and unique, catchy phrases. Other times I flip through and observe advertisements that are boring, unexciting ads that would never catch the consumer’s eye.


I used to be one of those people who thought I was immune to marketing. I don’t let commercials tell me what to buy. I scoff at magazine ads. But a window display of, that’s not really marketing, is it?

Marketing is sometimes subtle. It’s the Cadillacs that subtly fill your screen on the underrated show Daybreak (I SWEAR I don’t just watch it because Taye Diggs is in it!). It’s Fall Out Boy’s YouTube “Beat It” video. It’s my blog. Marketing is anything that gets you to move, be it to buy something, visit a website or go to a store.

Where does marketing find you?