6 Books For Marketers to Read Now
This time of year, I really put that Audible subscription to work. The Christmas rush is over and everyone is out on holiday. I read a lot, so while I search for my next favorite marketing books, check out my list of six books for marketers to read now.
1. Ogilvy On Advertising
I’ve written a few times about why I read Ogilvy on Advertising every year. And this year is no different. Every time I read it, I get something new from it. I like the evidence-based, approach Ogilvy had to his advertising and messaging. And because humans think the same way now as they did then, many of the lessons are still relevant.