Well, emails are something we have all dealt with. You have carefully crafted an email, you have polished the sentences, you have cracked your brain for the very first subject line. You then go ahead and hit the publish button with a sigh of relief. But when you have a look at your email statistics you then notice that they are really not as good as you had expected and the click-throughs have been disappointing as well as depressing.
The following are the seven major steps that would help you get your emails clicked, opened and read simply and without any difficulty.
1. Pointing out the common mistakes
Try and point out the common mistakes people usually make related to your field, grabbing their attention and loyalty. No one really wants to be called silly enough if you have been telling them how to avoid that and they would appreciate it.
2. Do not mention your mailing list
This tip is directly connected to take an individual-oriented approach. Try and give your reader the impression that you are trying to send through an email capturing his attention and only his attention. Do not treat the subscribers like a crowd.
Try and experiment with the new styles of writing followed by the subject and the headers. No one knows which style would turn out to do wonders at some point or the other. And in case the experiment goes wrong they would tell you what exactly you need to do and how to do it.
4. Using powerful words
Human beings are generally considered to be the most emotional creatures. You could use these emotions to get your messages through. Words like love, children and spouse are the emotional powerful words. If they have been used in the email header or the subject line the chances of the email being read are really good.
5. Understanding and knowing where to email
People generally turn out to have a number of email addresses for different purposes. If you have been sending an email campaign to a college student then he or she will definitely not open it. Surveys show that the emails being sent on a Facebook email address are more often opened and read. Also, it is important that you open the email at the right place and at the right time. People can get enraged with emails at odd times.
6. Learning from your own experiences
Try and learn from the mistakes and the experiences you have had in the past. And according to your own audience, research and know what kind of subject line would actually work, and what kind of an email body would help you get an optimized response.
7. Presenting clear deadlines and statistics
Tell your customers what exactly your deadlines are and what you would be doing for them. Try and give them the statistical analysis of how the product was used in the past so that they would have a clear idea as to what you are actually saying.
To conclude these are tips that have been based on some of our personal experiences. And if you feel that you have some better ones then do share it in the comments section below and do not forget to visit us regularly to get some amazing email marketing tips from the professionals.
Michael Lundberg is the Marketing Manager at Ampliz data hygiene services, specializing in email and content best practices, targeted content generation, and editing blogs, case studies, and guides. He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam.