I’m introducing a new weekly post from my Marketing Associate, Natalie Grbic. Natalie is studying Marketing at the University of Central Florida, and will present the topics she’s studying in marketing, while I will follow up with real-world examples. Hope you like it!
As marketers, why do we need research? This was the first question my Marketing Research professor posed in the first lecture class in the beginning of the semester. He then asked, “Isn’t a major in marketing enough to teach us what consumers need, so that we don’t have to conduct any more research?” I thought for a moment and came to the conclusion that the answer is no.
As marketers, we are learning tools and factors, not the answer. We can’t only rely on our own interests and needs because if there is something you should know, it is that you “don’t know.” With research, we are continually keeping up to date with the ever-changing tastes and preferences of consumers. It also reduces the uncertainty that marketers may have.
Sometimes I’m off in my own world, one where everyone knows the benefits of blogs or even what they are. But the reality is, many Internet users and business owners don’t know what these great tools are. It is my mission in life to explain them and help entrepreneurs use them.
Today’s lesson class, is on SEO: Search Engine Optimization.
What it is: SEO is the strategy a business uses to get its website near the top of search results. As someone who searches for websites on say Google or Yahoo, do you ever wander past the first page of results? It’s doubtful you or anyone else does, and that means if your website isn’t on that first page, you’re missing out.