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SEO for B2B: 7 Reasons You Can’t Avoid It

Search engine optimization for B2B happens to be a little different from the way it’s done for most B2C websites. For one thing, we’re looking at a completely different kind of demographic. Your average target customer is not a dad…
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4 Things You Shouldn’t Ignore When Creating Content in Your WordPress Blog

If you’re creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it; there’s a lot there, and most of it can seem overly technical.

But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines.

I use—and highly recommend—the Yoast SEO plugin, so I use the terms that the plugin uses. Likely, even if you’re using another SEO plugin (or none), you can find similar components in your version of WordPress.

1. Meta Description

how to write a meta description

Writing for Voice Search: How to Increase Your Chances of Getting Found

Alexa, what are some good date night ideas for me and my Valentine?

Siri, show me what’s going on in my area.

Unless you’ve been hiding under a rock, you probably know the names of two of the most popular virtual assistants in the world – Alexa and Siri. You might even know about the nameless Google virtual assistant.

Marketing Eggspert Round-Up: SEO

In this Marketing Eggspert round-up we focus on that ever-changing (and confusing) Search Engine Optimization — SEO. Posts include why your SEO isn’t working, how to stay at the top, local SEO, time management hacks, the 80/20 rule and SEO basics.

5 Reasons Your SEO Efforts Are Not Driving Results

SEO is an integral part of a marketing campaign which works to provide visibility to a website in organic search results. The importance of your SEO efforts can be gauged by the fact that 70% of the links clicked by the users on SERPs are organic links propelled to the top of the rankings by powerful SEO. In addition, 75% of the users never go further than the first page of the search results.

Therefore, as an e-commerce entrepreneur or a small business owner, you must be aware of the prowess of SEO for your business’s visibility and subsequent revenue generation.

However, despite implementing SEO on your website, if you are not generating the expected results and your website has not made it to the coveted front page of Google search results, a number of reasons can be attributed to this.

5 Reasons Your SEO Efforts Are Not Driving Results

10 Tips for Optimizing Your Videos for Search Engines

While producing quality video content may seem too complex for smaller businesses, you don’t need an in-house video production crew to create audio-visual content worth sharing. In 2017, all you’ll really need is a smartphone and maybe an affordable tripod from Amazon. As for getting eyes on your videos, there are several different ways to promote them across the web. One of the best ways is optimizing your videos for search engines like Google.

Follow these ten tips to make it possible for your targeted audience to find your videos on search engines.

10 Tips for Optimizing Your Videos for Search Engines

Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for promoting your ecommerce store. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.

Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.

Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

7 Common SEO Mistakes Behind Failure of Your SEO Campaign and How to Fix It

Are you an exhausted marketer who is fed up of unsuccessful strategies despite trying out everything? It happens … and in the world of SEO, it happens a LOT! Marketers and companies plan SEO campaigns with so much in their mind yet most of the times the results are nothing but zero. This is on account of the fact that there are one or more errors in different factors that make up a successful SEO campaign.

In some cases it can be a misunderstanding of customers’ trends, in others it can be false assumptions or too high expectations, while in a few there may be even more. Budget is another reason behind failure or the low output of SEO campaigns.

7 Common SEO Mistakes Behind Failure of Your SEO Campaign and How to Fix It

Six Easy Ways to Get Backlinks

Backlinks refer to the link that a blogger gets when a website is linked to another web page. Therefore, the more a page gets links, the more it gets a higher rank on the major search engines such as Google and others.

Six Easy Ways to Get Backlinks in 2017

Beyond Keywords: Relationship Building to Boost Your SEO

Did you know that Google’s search engine algorithm is made up of over 200 ranking factors?

No, that’s not a typo.

You may be saying to yourself, “Crikey! With over 200 ranking factors in the game of SEO, how does one craft a strategic game plan? Where do I even begin?!

We know it can be overwhelming to boost your SEO, but not to worry because we’ve identified specific ranking factors to focus on to help you gain an advantage over your competition. Content and links are two of the most important factors to focus on because they serve as the strongest signals of how authoritative your site appears to search engines.

With the content on your website, you demonstrate to search engines that you’re an expert on a topic. Think: you’re the go-to guy or gal for a niche subject matter. External links, on the other hand, serve as endorsements that your website is credible.

Beyond Keywords: Relationship Building to Boost Your SEO

5 Ways to Achieve More Success with Your SEO Efforts

Do you want to see your website succeed at SEO? Well who doesn’t? Every business wants their website to be visible on the first page of Google. Unfortunately, it is easier said than done. Google uses more than 200 ranking factors to rank websites and you should know them in order to succeed with their SEO efforts. With millions of people using search engines like Google, it is critical that you optimize your website for search engines.

Here are five ways to get the best out of your SEO efforts and stay one step ahead of your competitors.

5 Ways to Achieve More Success with Your SEO Efforts

Why Struggling Businesses Need to Adopt SEO Marketing Campaigns

It’s true that a website is a great tool for marketing your business. Just having one isn’t enough though. The site has to be marketed to get more traffic. SEO or search engine optimization has proven to be helpful in that regard over the years.

Unfortunately, many businesses balk at the idea of spending for SEO. Some even go to the extent of calling SEO a complete waste of time, money, and effort. The questions, however, remain:

  • How are your website and business doing without SEO?
  • Has your brand become recognizable?
  • Is your business one of the first things search engine users see when they type in a keyword in search of something related to your industry?
  • Are sales as robust as the coffee from your favorite shop?

If the answer to any of the questions is no, you may need to take a closer look at SEO again. Businesses small and large alike—especially struggling ones—can benefit from an SEO marketing campaign. Here are some reasons why.

Why Struggling Businesses Need to Adopt SEO Marketing Campaigns

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