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How to Be a Kick-Ass #GirlBoss (or #BoyBoss)

I’m not sure why so many businesses — large and small — fall into the same patterns and processes…and then wonder why they don’t work. Meetings. Customer service scripts. Invoicing processes. All of these things can be dull as lead…but they don’t have to be.

Today I want to inspire you to think outside of the corporate box about how your business should be run. Remember: you’re the #GirlBoss or #BoyBoss. You aren’t beholden to how other companies do things. Make it your own! Set your own rules.

Ann Smarty Interview

Marketing Eggspert Interview: Ann Smarty of Viral Content Bee

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

Not an easy question, surprisingly! I do a lot of things! I am Brand Manager at Internet Marketing Ninjas where I manage our blog, speak at conferences and provide expert (mostly content marketing) advice to our clients.

Marketing Eggspert Interview_ Adam Connell Of Blogging Wizard

Marketing Eggspert Interview: Adam Connell of Blogging Wizard

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

Hey there! I’m Adam Connell – a marketer from the UK. I come from a digital agency background, where I specialized in SEO and content marketing.

Now, I run several online publications, including:

  • Blogging Wizard – Where we help bloggers get started, and grow an audience.
  • Funnel Overload – Where we share advice to help small businesses get more customers.
Marketing Eggspert Round-Up: Networking Online & Offline

Marketing Eggspert Round-Up: Networking Online & Offline

Networking is important to any business or entrepreneur that wants to succeed. In this Marketing Eggspert round-up we have collated posts about business networking, LinkedIn networking, social networks, best practices for  online networking on Facebook, hosting a networking event and much more.

Marketing Eggspert Interview Ian Cleary Of RazorSocial

Marketing Eggspert Interview: Ian Cleary of RazorSocial

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

I’m Ian Cleary, the founder of RazorSocial and we provide Digital Marketing consultancy and training services. I have extensive experience in technology so we often help companies in the technical areas of marketing. I also am a regularly keynote speaker at conferences around the world and I’m currently in Russia writing this because I’m speaking here!

Gift Of Time

Happy Birthday to Me. On Giving Yourself the Gift of Time

Hi there folks. Rather than talking about content marketing this month, I wanted to veer off subject slightly and take more of an entrepreneurial and work/life balance slant this post. I want to talk about the importance of giving yourself the gift of time.

My birthday is in two days. I’ll be 41 (shout out to my editor, Sian, who also celebrated a birthday this month! We’re a bunch of Libras!). I won’t be working on my birthday because: BIRTHDAY! And the best gift I’m giving myself is that gift of time.

Maria Gianotti - Marketing Interview

Marketing Eggspert Interview: Maria Gianotti of Vibes

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Business

What Do You Want To Be Remembered For In Your Business?

Originally published on AllBusiness.com.

Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question. Rather than the easy “what do you do?”-type softball questions, we had to ask much more thought-provoking questions, like “What do you want to be remembered for in your business?”

Immediately, I bristled when this question came up. I didn’t need to change the world with my content marketing firm; I didn’t need to be remembered for anything. But the question continued to eat at me. What did I want my legacy to be?

Kimberly Crossland Marketing

Marketing Eggspert Interview: Kimberly Crossland of SavvyCopywriters.com

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

I’m Kimberly Crossland, a content marketer who’s unreasonably obsessed with making words resonate on screen and in print (but mostly on screen). You can find some of my ideas on my website SavvyCopywriters.com

Marketing Eggspert Round-Up: Marketing Budgets

Marketing Eggspert Round-Up: Marketing Budgets

A marketing budget is very important for your business, but does everyone even consider it when planning their budgets? In this Marketing Eggspert round-up we’ve included posts to explain the importance of having a marketing budget including low budget strategies, how to calculate your marketing budget, how to determine and how to stretch the marketing budget, how to cut the budget and where you should spend it … plus lots more.

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