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Solopreneur? Why You Shouldn’t Be a One-Wo/Man Show

If you are, as I suspect, a “solopreneur,” meaning you handle everything from opening your business in the morning to signing checks and taking out the trash, I have a wakeup call for you. You could be doing a whole lot better. By being the only person in your business, you’re likely missing the bigger picture (it’s hard to plan strategy when you’re putting price tags on inventory).

I’ve talked before about delegating, but here I want to talk about working with mentors and consultants. I am a marketing consultant, and I fill that role of someone for business owners to bounce ideas off of. I falsely assumed because I consult that I don’t need my own consultant. (Don’t you hate those “oh duh” realizations?) I’ve worked with a few business coaches who have helped me see my business in a different light, and who have given me ideas based on their own experience that I wouldn’t have come up with on my own.

Entrepreneur Inspiration

I’d like to deviate from my usual discussion on marketing to discuss being an entrepreneur.

What excites and inspires you most about growing your business, and why?

I love Egg Marketing. It’s really blossomed over the past year. And now I’m ready to help it grow. It’s as if it took me a year to truly believe that my business was going to thrive, and now I’m ready to take the next step forward.

Viral Marketing, Get the Bug

I’ve been thinking a lot about viral marketing lately. Primarily since I spoke with Kevin Eikenberry. Today, his goal is to unseat Harry Potter and the Deathly Hallows as the #1 Bestseller on, just for a day, with his book, Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time. He’s got a network of folks (including me) ready and willing to help him achieve this goal through emails, blogs, and newsletters.

I find this a highly creative viral marketing campaign and I am eager to see Kevin succeed. And I do think he can succeed. Here’s why.

Viral marketing, while it may sound helter-skelter, is actually incredibly organized. Or at least successful campaigns are. Kevin has his plan mapped out to a T and has to do nothing more than send a link to the instruction page for this campaign to get people signed up and ready to go.

No Longer a Mother in Denial


I’m ready to come clean. I’ve been feeling guilty for quite a while, but I’m ready to tell the world.

I work from home. And I am a mom. But I am not a work-from-home-mom. My son goes to daycare while I work.

There. I said it.

In this world of accessibility, a trend has developed of mothers working from home so that they can spend time with their children. It may work for some, but not for me. My son is two, which means that he is the center of his world, and doesn’t let me get anything done if he is at home with me. It’s hard to run a marketing firm when Elmo and Dora are my biggest (non-paying) clients.

Work From Home? Don’t Sweat It

I recently was interviewed about my home-based business for a local news program. I realize how many people are probably envious that I get to work from home. I wish I could say it’s not as great as it seems, but I’d be lying.

I love working from home. I don’t miss the commute or the stress of finding a parking spot. I have no difficulty separating work and family life. I simply ignore the piles of laundry until I close up shop and can focus on my family duties.

Operating my marketing company out of my home keeps my costs low. I don’t have to pay for leasing office space or the utilities that come with it. I don’t have any full-time employees, so benefits and 401Ks aren’t in my vocabulary.

Home-based businesses are on the rise, as more companies realize the cost savings advantages of outsourcing work to home-based companies. If you can dream it, you can do it from home.   Here are some tips for starting your own home-based business:

Happy Birthday to Egg Marketing

Happy Birthday to Egg Marketing and Public Relations! I just wanted to share my company’s birthday with all you readers! Egg Marketing & Public Relations turns 1 year today! It’s been a long year, but I’m happy to reach this…

Delegate: 4 Reasons You Are Not the Best Person to Handle Every Aspect of Your Business

As an entrepreneur, you wear many hats. If you’re like me, you handle sales, billing, accounts payable, marketing AND the product (in my case, writing). Why do we do this? Partially because we feel we can’t afford to delegate to pay someone to do these things for us (or rather, we’ll have more money if we don’t hire anyone else). We also do it because we think we are the most competent people in the world, and we can’t trust anyone else to do the job as well as we will.

I have a secret. You are NOT the best person to handle every aspect of your business. You’re not. And neither am I. You started your business because you had a specific skill set or experience in an area, not because you were a great accountant, salesperson, and manager.

Think of it this way: if you were forced to pick only one ‘job’ to do in your company, what would it be? That’s the one you’re good at and enjoy the most. So make that your job and  delegate to find someone else to do the rest.

Entrepreneurs tend to get in their own way. If you’re working in your business and not on it, you miss a lot. You can get so bogged down handling all the different roles you’ve taken on that you end up doing none of them effectively. Do you really want complete control of all aspects of your business if the risk you take is the failure of your company?

It truly helps to have a third party look at the way you do things and assess whether that’s the best way to do it. For instance, I meet so many small business owners who have been ‘doing’ their own marketing for years. But they’re not growing. Marketing for them tends to consist of phone book ads or a poorly laid Google AdWord ad. It’s all they have time for, and they have put the effort forth in spurts. But I can come in and tell them that the phone book ad is a waste of money, and that I can give them a more well-rounded marketing campaign that will cost less than they’re spending now! Who wouldn’t want that?!

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