Social media networks are one of your best avenues for promoting your brand globally. With over 2.7 billion users nationwide, there is very little doubt that social media offers tremendous potential and has a real impact on the business’ bottom line.

However, with a multitude of social media platforms now available, it’s relatively easy to get confused or unsure on how to develop a social media strategy that carefully considers a hyperconnected society like the one we see today.

So before you roll up your sleeves and jump right in, a social media strategy that is aligned with your overall business objectives is highly recommended to avoid disappointment and failure. In this infographic, EMedia Creative gives us the tips to follow when setting up your own social media strategy that is sure to succeed and meet with your business’ objectives.

Author Bio:

Managing Director, Joe Accurso is loyal, honest and straight to the point. This pizza wielding, movie producing musician has a hunger and passion for helping people and other businesses to grow. Always looking for better ways to do, think and be, Joe is on a creative quest to test, measure and iterate ideas to see what sticks, what works and the ultimate returns.