You’ve written a press release about your latest company news. It’s been published online, but you’re looking for a bit more media coverage. Now it’s time to go to the next level of PR: learning how to pitch the media.
Essentially, you want to connect with journalists who might be interested in writing about your news. It takes some legwork (and ideally, you begin this process long before you have news to share), but it can pay off in huge ways.
Step 1: Connect with the Right Journalists
Start by researching who’s writing about your industry. You’re interested in journalists and bloggers who write for local newspapers and magazines, as well as medium and larger publications. You’ll have better luck with the former, but it’s always good to shoot for the stars, as long as your expectations are realistic. Your chances of getting coverage in the Wall Street Journal are very slim, but if you build up coverage in local and smaller publications, you just might get their attention.