10 Ways PR Has Changed in the Past 10 Years
This is one of the posts based on the Small Business Trends list I’ll be blogging about this year.
When you’re submersed in new and ever-changing technology, you often don’t look back to reflect on how much has changed in your industry. Today I want to look back at public relations and reflect on the changes and improvements (and even the challenges) that have come as a result of social media and internet tools. Here’s how I’ve seen that PR has changed.
1. We don’t mail press releases. I’ll never forget a former boss telling me how they’d mail every single press release to the same editors, wasting a ton in postage in the hopes of getting just one mention. And this was back in 2005, when I thought it couldn’t get any better than PRNewswire (not to knock the service, but even it’s evolved since then).
2. PR is affordable. Sure you still have to pay a PR staff member or consulting firm like Egg, but without the cost of printing and postage, and the heavy use of email and social media, your costs are a lot lower than they used to be.