Marketing to Millennials: How to Get the Gen-Y Demographic to Buy
Do a quick search and you’ll find an overwhelming amount of generalizations about Millennials. The most common include:
- They still live at home (or are very, very close to their parents)
- They hate management and love to take charge in their own direction
- They spend their money on technology and nothing else
- They are sensitive souls who require a ridiculous amount of coddling
These sweeping statements might have a speck of validity to them, but should marketers take them to heart?
Millennials are people born after 1980. This demographic is also known as Gen-Y. With approximately 80 million people in the Millennial generation (3 million more than were in the Baby Boomer generation) businesses can’t ignore this market.