When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly.
The Secret? Advanced Planning
People are busy, so for those who don’t plan events for a living, they might start planning a given event just weeks before. Don’t do that. While certainly the bulk of your promotion should be right around the event, you actually need to start months in advance, depending on the event.
Start by developing a marketing plan that includes:
- Specific blog posts you’ll write about the event and topics related
- Content calendar of social media updates. Get heavy in promotion in the weeks before event
- Press release