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Benefits of New Age Digital Marketing for Banking and Insurance Companies

In just a couple of years, kids born after the turn of the new millennium will enter our labour workforce. This is a generation that has never experienced the pre-internet era and their entry is likely to spur the growth of online banking, especially in emerging economies where the adoption of internet banking is still low. According to a Boston Consulting Group study, the number of online banking users in emerging economies like India is expected to rise from 45 million at present to breach the 150 million mark by 2020.

The paradigm shift in the way these new customers transact could pose a challenge to banking institutions and insurance companies that still rely on their reputation and offline network to establish their market presence. Here is a list of marketing challenges that these organizations might come to face over the next few years along with our ideas on how to overcome them through digital marketing for banking and insurance companies.

Benefits of New Age Digital Marketing for Banking and Insurance Companies

Healthcare Marketing Stats Every Digital Marketer Must Know [Infographic]

With an increased number of patients becoming active online to find a solution to their healthcare related problems and queries, the healthcare industry cannot just neglect having an effective and robust digital marketing strategy. To help healthcare organizations determine the best online marketing strategy for their brand, here are a few digital stats every marketers needs to pay attention to. Have a look at this infographic, presented by MedicoReach, a leading healthcare marketing company based in Texas, USA. 

Some of The Fundamental Aspects of Email Marketing That You May Not Know

Digital marketing is taking over these days, and a number of companies are opting for the different digital marketing methods for their business purpose. These methods are innovative, unique, cost effective and an excellent way to reach out to more people at a time.

With the advent of internet and technology, the various kinds of digital marketing programs are also becoming the star attraction to a number of people. However, there are certain basic concepts and rules related to all types of digital marketing programs which you should heed, and this would ensure that your marketing requirements are fulfilled, and you can prosper by virtue of it.

Social media marketing, email marketing, SEO management are all part of digital marketing which is very popular today and with little knowledge of the basics you can work them out for yourselves.

Some of The Fundamental Aspects of Email Marketing That You May Not Know

Why as a Small Business You Should Be Collaborating with a Digital Agency

As a small business, you will be aware of the limitations you face within the business world. One of these is the fact that you are unlikely to have the finances or resources to have your own marketing team.

Digital marketing is a lengthy and time-consuming process, one which requires investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resources to have an in-house team of digital marketers to enable project cohesion.

There are countless benefits to be gained from seeking the help of a digital agency, so long as you know what is to be expected and how to form a lasting partnership that will benefit not only your business but theirs also.

Best Email Design Trends for Digital Marketing Success

Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it.

In order to appreciate the new design trends that the rest of 2017 will see, lets first take a look at what made a splash in 2016 which is now fuelling new insights and options for designing successful email marketing strategies.

Best Email Design Trends for Digital Marketing Success

The Battle of the Marketing Methods: Traditional vs Digital

Each business strives to grow and develop because even stagnation is a sure sign of failure. In order to achieve its goal, a company needs to constantly work on enlarging its client base, which means it has to use all available promotional tools and channels to reach as many new clients and stay in touch with the existing ones. How the problem of choosing the right advertising strategy is dealt with has a great effect on the overall performance of every company. But the question is: traditional vs digital: which is better?

Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the world by storm, reaching a much greater number of people in much less time for much less money. They are all Internet-related and include web pages, blogs, social media platforms and every other way of promoting a business online.

The Battle of the Marketing Methods: Traditional vs Digital

4 Ways Tech and Digital Marketing Make the Perfect Marriage

The business marketing world is changing. Technology has offered up new, creative ways to advertise to potential customers, and the advancements are always changing. From social media integration to CRM to VR, there is so much to be aware of and keep up on when it comes to combining tech and digital marketing.

Since the landscape of the tech and digital marketing worlds are constantly changing, it can be hard for any business to follow or understand exactly what it is they should do.

  • Do you invest in apps or websites first?
  • Should you throw your hat into the virtual reality ring?
  • How can you develop an effective PPC campaign?

All of these questions are overwhelming the more you dig into them. It’s the exact reason you should hire an expert in the digital marketing field, such as a social media management company specializing in all the above and more.

Know-How Digital Marketing Is A New Revolution That Nobody Should Miss!

Ever wondered why these ads pop up on your screen when you are on the internet? Ads are telling you to check out a particular brand or a website! It’s digital marketing — a flourishing new field for those who wish to achieve their goals of advertising and display skills of publicity.

Nowadays, with everyone being interested in the online pursuit, offline marketing doesn’t have the role it used to have earlier. Every small and large company needs lots of promoting online. A way to achieve that goal is through making your brand recognizable. How to do that? Well, that requires an unparalleled knowledge in e-commerce, with certain skills of artistic visualizing, and creative advertising.

How Mobile Applications Can Help Small Businesses Exploit Digital Marketing & Grow Exponentially

Every marketer understands that mobile apps are a smart choice for businesses because it makes consumer engagement easier and helps in retaining the customers.

Mobile applications allow you to improve consumer experience, strengthen technology infrastructure and implement cutting-edge technologies to grow the customer base. Some of the general facts about mobile apps are as follows:

  • 85% of customers prefer mobile app over mobile website
  • 50% of e-commerce transactions occur on smartphones
  • Apps are key enablers in driving brand recognition

How Mobile Applications Can Help Small Businesses Exploit Digital Marketing & Grow Exponentially

How Can Digital Marketing Help You Out In Business Growth?

With the significant progress in the information technology (IT) sector, the digital world has also developed a lot. This proliferation of technology had also diversified the term marketing as digital marketing. Every other business owner is now trying to captivate and capture an ever-growing online marketplace. Digital marketing is a process, not a technique, as it helps one to create a larger traffic and audience for their website and create loyal customers. The efficient process which turns these visitors into customers is a result of Digital Marketing.

Digital Marketing is more dynamic and profitable compared to the conventional marketing process. The best part about this is it provides different tools for various sectors to analyze the results instantly and the person is always empowered to improvise the process accordingly to get the better results.

How to Create a Culture That Will Allow Digital Marketing to Flourish

Almost every business concern wants to join the digital marketing bandwagon. It’s an investment that brings quick, measurable results so it’s not something that’s a passing fancy. With its special features, it is faster to get feedback on consumer behaviors and preferences. It can provide consumer metrics such as statistics on sales conversions, type of content that works or doesn’t, or  how long and how often consumers stay on a web page or use a website.

By definition, digital marketing is a brand or product promotion using different types of electronic media, and methods and channels that allow organizations to do real time analysis of marketing campaigns and quickly know what campaigns work. In the early days, digital marketers rely on computers connected to the Internet. Now there are more avenues to explore and utilize, including digital radio channels and television, electronic billboards, podcasts, mobile apps, mobile SMS and wireless text messaging.

Understanding Behavioral Economics and its Correlation to Digital Marketing

What would make a social media user share content with his family and friends? What would entice him to click an external link? What type of content would be convincing enough to convert a “like” to an eventual sale? These are some of the questions that constantly bug digital marketers. Digital marketing, a subcategory of marketing, uses digital platforms such as Short Message Service (SMS), electronic billboards, social media, and apps to promote and sell products. In creating effective digital marketing strategies, it’s imperative to understand consumer buying behavior and behavioral economics..

“The brain is the organ of economic decisions. With behavioral economics, we want to use facts and constructs to reveal the limitations on computation, willpower, and self-interest,” says Dr. Colin Camerer, an experimental economist at the California Institute of Technology. Behavioral economics, or the “economics from the inside” of the mind, can be a useful tool for digital marketers.

If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics.

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