The bulk of your marketing efforts these days should center around digital marketing. That includes a full spectrum of channels, including content marketing, email marketing, social media marketing, online advertising, and more.
The great thing about digital marketing is that it’s affordable. You don’t need deep pockets to be able to connect with your audience online.
It’s also highly trackable. You can find out, in real time, how a given marketing campaign is going, how many clicks your Facebook post got, and how many people are opening your emails.
The key is to diversify the types of marketing you do. Don’t put all your eggs in one basket. Spread out your efforts to maximize results. The posts here will help you get started or help you take your efforts to the next level.
Marketing a business is typically a time-consuming process, and in some areas such as digital, requires specialist knowledge, so hiring an agency in many cases makes good sense.
There are many excellent agencies that have driven stellar results for their clients, but if you hire the wrong team, you could be faced with fees to pay and zero additional revenue. It is therefore extemely important to find the right agency partners to work with.
In this article we look at some of the key points to consider, to maximise your chances of finding the right people to work with:
A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.
This Marketing Eggspert round-up looks at the marketing world of eBooks. Here are a collation of posts about how to create an eBook from start to finish, branding, making money with eBooks, free eBooks, mistakes to avoid, myths about writing them, how to make a living writing eBooks, a list of small business marketing eBooks and more.
The summer holidays are coming and time to think about your holiday marketing strategy. These holiday marketing posts include holiday returns, email marketing, planning, holiday marketing tips and strategies, brand awareness, increasing sales and much more.
Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using , case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and more.
The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their online visitors with the use of various digital marketing strategies.
If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.
Hype is sometimes a good thing. Digital marketing experts should know this because they are, after all, in the business of promotion through their digital marketing campaign efforts. In that context, hype is something marketers will work hard to create, foster, and spread. But not all hype is good.
Every once in a while, the marketing industry gets taken over by an overblown piece of information that often turns out to be completely false. The marketers who manage to see through the hype might have a chance to avoid it. The ones who don’t might becomes its victim. Let’s see if we can save you from a few of these popular misconceptions.
Affiliate marketing is something that not everyone knows how to approach. This round-up of posts will help. They include how to use affiliate marketing for your ecommerce site, SEO, blog monetization, DIY marketing, a guide for beginners and lots more.